Meet the Sponsors/Giveaway: Aubrey Marshall of Southern Fabric

It’s been a long time since I’ve had a Meet the Sponsors post and good old fashioned giveaway, and I’m happy that Aubrey from Southern Fabric prompted me to return to the tradition! The “southern” we’re referring to here is the southern United States, but people in even more southern (and northern) countries will be happy to know that they ship worldwide. They carry your favorite collections from Freespirit/Westminster, Moda, and Riley Blake, including precut packs of nearly every collection they carry. There is also a wide range of sewing patterns. I know you all surf all the fabric stores on a daily basis, right? Well add Southern Fabric to your itinerary if it’s not there already, because they have a Deal of the Day feature with one item deeply discounted, for one day only. And if you like them on Facebook you’ll get news of new arrivals, giveaways, and sales.

Today, Southern Fabric is giving away a jelly roll-sized precut pack (that’s 2 1/2″ by 44″ strips) of Lark by Amy Butler (sigh — I still love this collection so much!). Just leave a comment on this post and I’ll draw a winner randomly on Saturday, August 18, around 9am Central U.S. time.

Where do you live? What is the textile/crafty scene like there? We are located in Milledgeville, Georgia, where everyone comes to hunt and fish.

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How and when did you start selling fabric? We started 7 years ago when I tried to make a quilt for my new nephew and it was the worst thing I have ever seen. I decided I need to figure out how to make a “cute” quilt and I started purchasing up everything cute that I could find. Soon I had too much and had to sell and Southernfabric was born.

Tell us about the name of your shop. We live in Georgia, need we say more?

What surprised you most about the business? How simple it looks yet how incredibly difficult it really is. I want to buy EVERYTHING and sad to say we just don’t have the funds for it. I think every quilter can relate. If you think it is hard to stay in budget from shoe and purse fetishes try having a quilting/fabric fetish.

Is this your full time job? If not, what else do you do to pay the bills? It is my full-time and my husband helps me on the side. He has his PhD in computers and teaches at one of the Universities here in Georgia so I am very lucky to have a free computer guy.

How would you characterize your shop? We are a fashion forward shop. We always try to stay up with the times and get the best fabric out there so keep our customers purchasing the best fabrics to make their homes fun, bright and cheery.

What are your hot sellers right now? You can never go wrong with Amy Butler and Joel Dewberry. We have a great new line Oh Deer by MoMo that looks just like Its a Hoot that did great. I loved Its a Hoot so much I redid my baby’s nursery in it.

Are you online only, or do you have a brick & mortar shop? If you don’t have one, are you planning to open one? We are currently online only. You never know if we will open one in the future. Unfortunately women are hard to find around these parts so if we did open a store it would not be around here.

Do you run the shop alone or do you have help? I have help from three wonderful workers.

How do you deal with the challenges of the current economy, the increasing competition in the retail fabric business, and the other challenges of being a fabric merchant? We do our best to keep our customers happy to they will keep coming back.

And what do you see as the greatest rewards of being a fabric merchant? I get to stare at great fabric all day long. Need I say more?

What’s your personal stash like? I always tell the ladies at work that if we ran out of a pattern or a piece of fabric let me know first because I probably have some in my personal stash.

Who are your favorite fabric designers, from the past and/or from the present? I love Amy Butler, Joel Dewberry, Sweetwater (always makes the perfect lines for my boys), Kate Spain, Dena Designs, and MoMo.

Thank you, Aubrey!


  1. Oh I love this fabric! And I am so happy to hear you ship worldwide. Thanks for the giveaway

  2. Pat Hersl says:

    I think this is one of her best. Fun!

  3. Stephanie says:

    I’m a big Amy Butler fan. A jelly roll would be very welcome in my stash and after admiring it’s beauty I’d open it up and use it! It’s fun to meet your sponsors. Best of luck to Southern Fabric for a successful and long future.

  4. Bobbie says:

    I like Lark too!

  5. Allison C says:

    You can never go wrong with Amy Butler fabric! Thanks for the chance. I will be sure to add Southern Fabrics to my bookmarks!

  6. Heidi says:

    Definitely my favorite AB line thus far… thanks for the chance!

  7. craftytammie says:

    what a dream job! thanks for the chance to win!

  8. Lynne says:

    Love these fabric collections. I will add Southern to my favs of online fabric stores. Thanks for the the chance!

  9. Nanette says:

    I love that Amy Butler collection!

  10. wendy says:

    What a fabulous giveaway! Thanks so much. It’s always great to find shops taht ship worldwide

  11. Dee Johnson says:

    I am liking you on facebook and like your lines of fabric. Thank you for the opportunity to add to my collection:)

  12. Gunilla says:

    Amy Butler will always keep a special place in my heart! Love her designs and colors! Thank Southern fabric for the giveaway!!!

  13. Jennifer says:

    Love all the Amy Butler collections and would love to win this! :)

  14. Ashley says:

    I love Amy Butler fabric! Please pick me!! thanks for the giveaway.

  15. katie says:

    Yeah for Southern Fabric and Amy Butler collections!

  16. Michala Thake says:

    I think this is my favourite fabric! And I’ve never used a jelly roll so I’d be delighted to win this and give it a go.

  17. Jenny says:

    So pretty and she’s right up the road from me here in Georgia!

  18. kat says:

    oh, cameo! some of the elements remind me of tula pink! what a great giveaway- thanks for being so kind!

  19. Allison says:

    Thanks for the chance. It’s always good to know about great online fabric shops!

  20. Peri says:

    I love is fabric!

  21. Margaret says:

    Thanks for the chance to win! I love this fabric collection as well :)

  22. L says:

    Our local modern quilt guild just did a scrap swap, and I am the proud recipient of some scraps from this line!

  23. Kathie L says:

    Thanks for the interview. It’s nice to meet the people behind the scenes of great online stores. Thanks for the giveaway also. Your taste in fabric matches mine.

  24. Becky Greene says:

    What a wonderful giveaway – thanks for the chance to win!

  25. Kate Erbach says:

    Lark! Love this fabric. Been on my wish list for a long time. Hope that random generator picks me!

  26. Karen says:

    wonderful giveaway! & interesting reading.

  27. Sally says:

    I really like it when I hear about new fabric stores. What great fabrics are in this giveaway. Thanks for the opportunity to learn about a new store and win fabric!!

  28. Nikki says:

    Fabulous fabric!!!!

  29. Kristie says:

    I love this collection. A jelly role would make my beginner quilting so much easier. Thanks!

  30. Diane says:

    Love these fabrics! Great to hear about a new fabric store!

  31. Lori says:

    Squee!!! SO love this fabric and would literally flip a cartwheel if I won.

  32. Jon says:

    My wife would love this!

  33. Gill says:

    Lark is my favourite Amy Butler line!
    Thanks for a great giveaway!

  34. Holly says:

    Love that fabric!

  35. carrie says:

    Another great line by Amy Butler!!

  36. Laura says:

    I love this fabric so much!

  37. Courtney Elwell says:

    Love Amy Butler! Thanks for the great give-away!

  38. Edie says:

    Amy Butler’s Lark Collection is my favorite fabric of all time! I can’t get enough of it!

  39. Crissy says:

    Wow! Super cute shop. So glad you did a Meet the Sponsor post about them.

  40. I adore the PJ’s I’ve made using only fabrics from the Lark collection. Great fabrics, great post!

  41. Diane Farmer says:

    I love this fabric line, also the shop is very cute. Would love to win!!

  42. Linda says:

    I love the Meet the Sponsor posts. Thanks for the chance to win!

  43. Tracey P says:

    Great online shop, love your pre-cut selection! Another awesome line from AB.

  44. Susan Jonsson says:

    Gorgeous fabric…..Thanks for the chance to win!


  45. Sophia DeLonghi says:

    Love this line of fabric! Thanks for the giveaway opportunity to win some!

  46. Stephanie S says:

    Thanks for introducing me to another fabric source and for the chance to win some beautiful fabric!

  47. Jodie says:

    Ahh, I still love that collection too. Soooo pretty.

  48. Jodi K. says:

    Always nice to be introduced to a new online fabric retailer. Signed up for Souther Fabric e-newsletter to stay abreast of all that’s going on – why I follow TrueUp too! Live an area where everyone has (unfortunately) gone out of business. Ordering the latest lines to be delivered to my door has been a great substitution! Thanks!

  49. Marg says:

    This is one of my favorite lines too, so lovely

  50. Marla says:

    Lots of fun and very usable fabrics. I can see all kinds of projects coming out of these fabrics–but then I spin out with project ideas with any group of fabrics. It’s a sickness.