Meet the Sponsors: nido


Phiona, owner of Burlington, Vermont-based nido always closes her emails with “warmly,” and warmth perfectly encapsulates her shop. The brick-walled retail store and sewing hub just turned three years old (and had an enviable party!), and just visiting the online branch gives a sense of comfort, coziness, openness, and inspiration. She carries the finest modern fabrics by the likes of Anna Maria Horner, Nani Iro, Melody Miller, Echino, Liberty of London, and brings Australian indie designers Ink & Spindle and Pippijoe closer to American hands. The pattern selection (including Colette, Wiksten, hard-to-find Japanese company Linnet) is also tops. I’m thrilled to finally have Phiona by for an interview and giveaway today! Stay tuned to the end for a giveaway and coupon code.

Burlington sounds dreamy. Would you tell us about what it’s like there — the surroundings, the weather, the people — how big is the town? And what is the sewing/knitting community like?

Burlington is a thriving community filled with locally owned shops, community supported agriculture and edible delights. The seasons are drastic which makes you appreciate each one all the more. I like to think of nido as an integral part of the community, supporting the many crafters who both reside here and who are visiting the Queen City for its booming tourist attractions. It really is as fantastic as it sounds!


Please tell us about yourself — what did you do before nido? What brought you to open the store?

Before opening nido in 2009 I was the media coordinator for a local nonprofit whose mission is to strengthen collective efforts between social, environmental, and ecological justice. I thoroughly enjoyed the work that I was involved in. After the birth of my son I had a surge of creativity and inspiration but Burlington lacked the resources I was looking for. There are traditional quilting shops in the greater Burlington area but at the time, none offered the more contemporary fabrics that were available in larger cities and online. After much thought and late night discussions with my business savvy husband, I decided to switch careers to become a small business owner. Three years later, nido continues to carve a nitch for itself in the craft scene, both locally and online.


Nido started out as a brick and mortar, correct, and the online shop followed? Or were they more simultaneous? And nido is *literally* brick and mortar — please tell us all about it (the atmosphere, the location, the classes, the customers, etc.).

nido started as a brick and mortar shop and after the rhythm of things got going, the online shop followed. One complements the other. It works out really well. I just wish that online customers could actually see the shop itself! It’s warm and inviting and uncluttered. You walk around taking everything in and discover carefully placed stacks of packaged nani iro bias tape or a knit elephant propped up against a vintage set of suitcases. It is filled with inspiration and beauty.


You carry yarn! I do knit but it’s been a while and I feel very out of touch with that world. What’s hot in knitting these days?

nido is definitely more fabric focused so our yarn stock is typically local and/or regional yarns that are made in small batches, minimally processed and hand dyed. Because the yarn itself is so spectacular, many of our customers choose to keep it simple, making cowls, shawls and hats. All very functional items for Vermont winters!


You seem to have a very lovingly curated inventory, which I would describe as delicate, sophisticated, and modern, with more independent designers and hand-screenprinted fabrics than most shops carry. Please tell us about how you’d describe it and the decisionmaking process behind your shop selections.

Why thank you for the compliment Kim! Purchasing inventory for the shop has always been the easy part. Really, it’s just a carefully curated selection of what’s currently inspiring me. The real joy is seeing others inspired by the same products but in a different way. In turn, I am then inspired by their creativity and it’s a continuous, contagious cycle!


Thank you so much for sharing this peek into your shop, Phiona!

nido is kindly offering one lucky True Up reader a $40 voucher to be used online. Just leave a comment — I will draw a winner randomly on Monday, October 15, 2012, at 9pm central time. nido only ships to the U.S. so, we have to limit this to U.S. readers only.

Also, for all true up friends, 15% off online purchases with code TRUEUP2012 now through the end of the drawing on Monday. (And don’t forget that shipping is always free on orders $50+ and $5 otherwise.)


  1. Linda says:

    The shop looks really comfy and cozy, especially at this time of year, when you just want to snuggle with something. And, of course, Ashley always says it’s her favorite place, so how could you go wrong!

  2. Barbara says:

    what a fun shop – I love her name graphic. Great interview

  3. Jill B says:

    Beautiful! Wish I could go there in person!

  4. Jennifer says:

    I want to work there! I love the Pick Your Own sign.

  5. Erika says:

    What an absolutely ADORABLE shop! I wish that quilting was more popular where I live, there isn’t a store nearby that sells such interesting quilt fabrics.

  6. tracy_a says:

    Looks like such a lovely shop in a lovely town. Congrats!

  7. Becky Greene says:

    Wow – what a wonderful shop!! Thanks so much for the introduction. Hope to be able to stop in some day, but I am glad they have an online presence in the meantime.

  8. Lisa P. says:

    OOO. This looks like a great shop. I think I also saw it on Rae Hoekstra’s blog (made-by-rae), and I’d love to visit. We are in New England, so if we get up there, I’ll have to stop in. Wish we had a shop like that by us!

  9. I’d so enjoy having some of that lovely fabric!

  10. Mary P says:

    Gorgeous shop!

  11. Lily says:

    The shop looks beautiful in the pictures – I feel sorry that I am to far away for shopping in the brick and mortar store!

  12. Kim says:

    Vermont is next door to me and I’ll certainly visit this shop next time I get over there!!

  13. christina says:

    It is a special place and I’m lucky enough to call it my local fabric shop, even if it is about an hour and a half away. It’s always worth the drive.

  14. Wendy says:

    I’ve always wanted to visit this shop, but since i live on the opposite coast, I’ll just have to settle for browsing online for right now!

  15. Kate Erbach says:

    This is a shop I could spend days in, whiling away my time just touching and feeling.

  16. Pat S says:

    What an appealing, welcoming shop! Since I live too far away to visit, I’m headed to your online store. thanks!

  17. Courtney Elwell says:

    Looks like a great shop! Wish I could visit. Thanks for the chance to win the gift cert!

  18. Wendy TC says:

    I would love to visit nido in person. Thanks for the give-away, and a ph0to-tour of the shop. The interview was interesting too.

  19. Carmen says:

    Oh, I just want to live in this store. Hooray for Nido!

  20. Lynn says:

    I’ve admired this shop from afar. Would love to visit in person. Thanks for the chance to win!

  21. Anne Louise Mizoguchi says:

    Nido looks like a slice of heaven.

  22. Jana says:

    Inspired selection of fabrics online, and what a gorgeous looking shop. If I ever make it to Vermont I’ll be sure to stop by!

  23. Krista says:

    We are contemplating a move to Burlington, and this post might have tipped the scales for me! Looking forward to my next visit.

  24. Tamie says:

    I’ve been to Burlington but unfortunately it was way before Nido opened- so sad. Thanks for the interview and the giveaway.

  25. Kate E. says:

    This looks like such a fun shop! I’ve never been to Vermont, but if I ever make it up there, this’ll definitely be on my list of places to go.

  26. Lynnette says:

    Your shop looks lovely! Thanks for the info and the giveaway.

  27. Jenny says:

    no kidding! i would love to visit this shop in person. love the selection.

  28. Nikki says:

    I love the look of the shop. Wish I lived nearby to be able to stop in!

  29. Heather says:

    I wish I could transport myself right into those photos of the shop. Why, oh why can’t I be beamed in?

    I live in Canada but my son lives in Kentucky. I hope that counts for an American mailing address.

  30. Kate says:

    I LOVE NIDO! I just found them in Burlington recently, and it’s such an inspiring place…..oooooooh what I would do with a gift certificate!! Thanks for the giveaway.

  31. Allison C says:

    This looks like such a cute store. I will definitely try to make it up to Burlington one of these days.

  32. Barb Colvin says:

    Wow, what an awesome shop! Love the style they use for their displays.

  33. Lauren A says:

    Nido is a little slice of heaven! We just made the move to Madison, WI from Burlington, VT and this shop is sorely missed. Nido has supplied the fabric and inspiration for making many gifts for both of my babes and close friends. LOVE it!

  34. Heather Hammack says:

    I love this store! And I love doing crafty projects during the cold Vermont days that are approaching!

  35. Cassandra m. says:

    I dream of opening a shop like Nido! Vermont is a favorite state to visit. Now I have another reason.

  36. Claire D says:

    We planned a visit to Vermont this past summer, but when we heard about black flies, we had to rethink it. The shop looks sublime – someday, someday, we will visit you in person!

  37. Ginger says:

    This looks like a great shop. Wish it were closer.

  38. Beth says:

    I’m so fortunate to have such an exceptional shop within walking distance! It is a lovely shop with the most dreamy fabric and inspirational displays. But the real joy is Phiona’s genuine smile and greeting from the moment you walk through the door. She is a treasure to our community.

  39. Elizabeth Bell says:

    My son just started a graduate program in White River Junction, VT. I’ll definitely be visiting him and nido.

  40. sara says:

    I love nido; have bought from her a couple of times and always receive great packaging, fast shipping. I love that she carries all the nani iro, very cool.

  41. Mims says:

    This sounds and looks like the most inviting store, I wish I was nearby!

  42. Gill says:

    The shop looks lovely, I browse the online inventory, love the Australian designers. When we do a big USA fall trip it’ll definitely be on my list of places to to go (my husband is talking leaves on trees, I’m thinking quilting shops!).

  43. Jessica says:

    I’ve ordered fabric from Nido before because the selection of fabric is beautiful. How satisfying to see that the store is even more lovely! Yet another reason to visit Vermont!

  44. susan says:

    Nido seems neato. Would love a gift certificate to its online store. Thanks, SusaninParis

  45. Paula says:

    I go camping up near Burlington and will have to stop in next time I’m up there! Or I will be taking a special trip if I’m lucky enough to win!

  46. Erin says:

    Every time I read about nido, it makes me want to move to Burlington. It looks and sounds like a great home away from home!

  47. Jessica says:

    Gorgeous shop! Wish there was something like that in my neighborhood.

  48. Cute shop! I wish we had a contemporary fabric shop in our town!

  49. Kathleen Deminski says:

    Love this shop! Wish it were in my town. :)


  50. Joy says:

    What a beautiful shop! Thanks for showing us around inside…I wish I could visit in person!