Meet the Sponsors: Hyggeligt

{ Mer Shell Tana Lawn by Liberty of London }

Hyggeligt stands out not only for its unusual name — which you’ll learn about below — but for its colorful, sophisticated, focused inventory. Chantal Lynch is the proprietress of this Canadian brick-and-mortar shop, which is located in the Richmond Row District in London, Ontario. The shop is also online (newly redesigned and easy to browse!) and she’s on Etsy too. Hyggeligt online offers a focused inventory of Liberty of London (look here for hard-to-find silk satin prints as well as the famous Tana Lawn), Kaffe Fassett Collective quilting cottons and ribbons, and Cloud9 organic fabrics. The shop also carries patterns by Oliver + S and a few other designers. And, of course, international shipping is available.

As you can see from the video below, there’s lots more to see in the brick-and-mortar itself, if you’re lucky enough to live in or visit the area, and there’s a wide array of classes offered too.

Chantal talks about the importance of handmade items, and the local sewing and craft scene, in this video of the shop produced by UWO journalism students.


How and when did you start selling fabric?

Started selling fabric about 2 1/2 years ago online, rented space in a home dec shop, and eventually moved on to my own space.


{ Paper Fans by Kaffe Fassett }


How did you come up with your name?

Over dinner with great company and a good meal my daughter’s friend toasted a “hyggeligt” evening and I asked what that meant. It means a warm, cozy, friendly place to be with good friends. No literal translation but I do hope that people feel welcome in my shop.


What surprised you most about the business?

How wonderful my competition is.


{ Lucy Locket Silk Satin from Liberty of London }


Is this your full time job? If not, what else do you do to pay the bills?

The store is my full-time-and-then-some job.


{ Paperweight by Kaffe Fassett }


How would you characterize your shop?

Full of colour.


What are your hot sellers right now?

It’s a bit all over the place. Just when you think you have a hot one it gets replaced by something else.


Do you run the shop alone or do you have help?

By myself with an incredibly supportive husband and group of friends.


{ Tana Lawn print from Liberty of London }


How do you deal with the challenges of the current economy, and increasing competition in the retail fabric business?

Service, service, service.


What are the (other!) biggest challenges — and biggest rewards — of being a fabric merchant?

Challenges: The many hats you have to wear and try to be good at them all.
Rewards: The positive feedback from happy customers.


{ Splash by Brandon Mably }


What’s your personal stash like?

I have a store full of wonderful product and really am not a “stash” person. I have a few treasures but really not much.


Who are your favorite designers, from the past and/or from the present?

Kaffe and Philip Jacobs of course!


  1. LeAnn says:

    Lovely fabrics!

  2. Carmen says:

    So delighted that someone is stocking Liberty in Canada!:)