Echino Fall 2011

There is a kind of dance in the design world over what the next “hip” animal will be. Seeing the Echino Fall 2011 collection, I imagine Etsuko Furuya popping and locking herself into the center ring and doing her classic moves. Birds. Deer. Owls. And everyone thinks, daaaaaamn, some say they’re played out now, but no one can do those like her. Then suddenly, she throws down an okapi. Bam! Deal with that. Cockatiels! Never saw that coming. Then she points at you as she retreats back into the crowd.

The Echino Fall 2011 collection is just arriving in stores now. It’s on the classic cotton-linen blend and includes a patchwork print and a border print. You have been served and it is on!

Photos from Superbuzzy.


  1. beth lehman says:

    kim – I don’t always read the text – I scan it as I’m looking at the photos, but DANG, that was a great read! I can just picture it….. I might start saying “Okapi” kind of like “Newman” a la Seinfeld.

  2. shannon says:

    well said dj kim. sums it up perfectly.

  3. HopeTN says:

    Thanks for making me smile :) Great post!

  4. melis says:

    best post ever! i felt like i was right there with you on the dance floor. you go, girl!

  5. Melinda says:

    This should go down as the best described fabric line ever. I think Adam Sandler would be impressed.

    Many of the fabric stores put out descriptions of new fabric lines in their emails and I’m sure they are all lovely, sweet people but the words they use can be so cliche. Yours was fun! Keep it up!

  6. poppyinpink says:

    Always exciting fabrics..clever designs.

  7. Gabrielle says:

    Don’t forget the oh-so-trendy fox… And what IS an okapi, anyway?!
    Great post :)

  8. shannon says:

    flippin’ hilarious! oh my gosh, i freaking laughed out loud! i could picture it all in my head, and of course, the more i did this, the more i laughed, and laughed, and laughed…

    best post i have a read on a blog in a long time!

  9. Amber says:

    I am laughing too – this post was awesome! And I have some coming in the mail right now!!

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