Meet the Sponsors/Giveaway: Selkie’s Stash

Because I wrote some fightin’ words against Australia yesterday, here’s a Meet the Sponsors interview and giveaway JUST for my friends down under. (Is using that Northern-hemisphere-centric cliché worse than saying the U.S. is just as awesome in the hand-screenprinted fabric department?)

Selkie’s Stash owner Melinda Smith is offering a a $20 gift voucher to a True Up reader — just visit the shop and let us know your favorite (favourite, that is) fabric on the website. And her site makes it easy to find your favoUrites — I really like her tagging system (see the left sidebar under “Collection Tags” as you look around) — I love being able to jump between designers, colors, motifs, etc. with just one click.

Australian entrants only for the giveaway, please! I will draw a winner randomly next Wednesday, June 29, around noon (U.S. Central Time).


{ The Lovely Miss Melinda }


Where do you live? What is the textile/crafty scene like there?

I live in the Blue Mountains, near Sydney, Australia, it is a craft haven, a big area for tourism, people from Sydney come up on the weekends for a quick getaway.


How and when did you start selling fabric?

I have been selling fabric to my fellow crafting friends for over 18 months, I also had customers who asked me to start selling my fabric as they like the fabrics I had in stock for my bag business, so I thought i’d give it a shot.


How did you come up with your name?

My other business making fabric satchels and bags is called Selkie Smith Design. Naturally as the fabric business started from me selling my own personal stash, it seemed fitting to call it Selkie’s Stash.


What surprised you most about the business?

No real surprises yet, maybe as its all new to me :)


How would you characterize your shop?

Contemporary vibrant fabrics and patterns at prices affordable to craft businesses and home sewers. Especially bag patterns that I’d like to make myself if only I had the time!


What are your hot sellers right now?

Riley Blake/The Quilted Fish’s Sugar and Spice fabrics, Michael Miller’s Happy Hills.


Are you online only, or do you have a brick & mortar shop? If you don’t have one, are you planning to open one?

Online only, but I would love to one day open a B&M store that housed both Selkie’s Stash and Selkie Smith Design.


Do you run the shop alone or do you have help?

Yes I run the shop alone, but I have an assistant for my bag making business.


How do you deal with the challenges of the current economy, and increasing competition in the retail fabric business?

Well at the moment I don’t think I could run the fabric business in this current global economic climate (can you tell my previous career was in global banking/futures trading ; )) without my bag business, they are really complementary to each other.


What are the biggest rewards so far of being a fabric merchant?

Rewards are seeing what people make with the fabrics they buy from me. People are so creative, I love seeing their pattern and colour matching, they may do something that wouldn’t come naturally to me and then inspires me in my own crafting.


What’s your personal stash like?

Huge, I love so many fabrics, I like quirky prints, I tend to sway towards Michael MIller, Robert Kaufman, and Riley Blake’s designs, they are so vibrant, even for the florals. I like fabric to pop!


Who are your favorite fabric designers, from the past and/or from the present?

Ann Kelle, Doohikey Designs, Patty Young, Lizzy House, Saffron Craig, I could go on …


Thanks so much, Melinda!


  1. Vireya says:

    So Melinda, why are you selling fabric in yards instead of proper measurements? (Does this prove I’m Australian?)

    My favourite is the Robert Kaufman Owls.

  2. Jennyroo says:

    Metro Market Strawberries are my favourite!

  3. Katie says:

    Amy Butler’s Morning Glory in Gold is my favourite! Love the yellow and gray at the moment.

  4. Lisa says:

    What a fun colelction of fabric! I love metro Market Apples.

  5. Jane says:

    I love your website – so clean and fresh!

    I love Amy Schimler On a Whim II, Owls in White.

  6. Marg says:

    I love Gypsy Paisley in Sapphire, i just love bright colours

  7. Uta says:

    Nice shop! Will bookmark it.
    I love the Love Birds from Riley Blake.

  8. Fresh Poppies in Sky is lovely!

    “Down Under” is just fine – and I wasn’t trying to start a war – I promise :-) . There is lovely fabric being created all over the planet, most of which we wouldn’t know about, without True Up. Thanks Kim.

  9. Vicky says:

    Andrea Victoria Wishing Flower in Fuschia, gotta love purple.

  10. Anne says:

    How exciting having a giveaway just for us Aussies! It’s such a lovely website, I really love the Michael Miller strawberry tea party.

  11. Jill B says:

    Such a beautiful site! I’d love some remix fabric :) .

  12. Katrina H says:

    I love the zig zag stripe in bright by robert kaufman. I really love the pattern, This would make an interesting binding!

  13. Emma Lofaro says:

    Wow lots of Beautiful fabric :) I am in love with Michael Miller’s Strawberry Tea Party…….Great giveaway Thank you :)

  14. Belinda says:

    Gorgeous shop Melinda! My favourite (with a u) ;) is the Alexander Henry Wren Willow in red, my toddler looks lovely in red and I would make her a little winter coat from it.

  15. Deanna says:

    I think Michael Millers Lovebirds in Gold is sweet. I am quite sure id make some really cute pillows/cushion covers with it!

    Im glad i found out about your fabric site as im always on the lookout for fabrics with small prints for buttons – and Australia can be dreadfull for finding fabrics that are so commonplace in America. So i will add you to my suppliers list to keep an eye on!

  16. Jen says:

    Always up for a giveaway and glad to hear

    • Jen says:

      Blargh. Sorry – pressed send before I finished. I am so glad to hear of local fabric suppliers! I quite like the Patty Young fabrics! Cute!

  17. Thanks for this Aussie giveaway! My favourite is Ta Dot Peony – love it!

  18. LeeLee says:

    oh I love the HAppy Hills fabric, love the site too- easy to navigate around.

  19. Michelle says:

    You know, I can’t go past Michael Miller’s hedgehogs! Although the gnomes are pretty damn cute too!

    Thank you for an Australian contest!

  20. Cassie says:

    my favourite is the garden butterflies x

  21. Just saw your call out for more Aussies on fb. My favourite is tweet tweet on white. Nice to find out about another Aussie seller.

  22. Michelle says:

    I love Bite Me in Lime – yay for the Aussies!

  23. AlyceB says:

    Just ONE favourite?! Well, I suppose that would have to be Michael Miller Tea Blooms in Pink. Or maybe his Lime Kaleidoscope. Or Esther in Teal. Or…

  24. Fran H says:

    Sugar & Spice by the Quilted Fish for Riley Blake is my absolute favourite fabric range, I LOVE it!

  25. Merran says:

    The Andrea Victoria wishing flower in fuschia is yummy. What a find this website is thanks True Up

  26. Megan Kay says:

    I always love me some Amy Butler so I would say at the moment on your site I am loving Buttercups in Spearmint :)

  27. Amy D says:

    I would have to say that i am in love with Riley Blake Love Birds at present! Your website rocks!

  28. Bec Clarke says:

    Great interview, thank you.
    My favourite has got to be the Riley Blake Hoo’s in the Forest range, it’s so cute.

  29. c'est la Viv says:

    Amy Butler Fabrics Baligate in Periwinkle is my fav.
    Bravo on your success Melinda!

  30. Susan says:

    I love “tweet tweet”. It would make a great apron! Susan

  31. KathyT says:

    Yeh, Yeh to Aussie Giveaways! (and discovering local suppliers!) Garden Butterflies is one of my favourites

  32. Claire says:

    I love the Andrea Victoria wishing flower in fuscha!