Did I not just wonder aloud about the possibilities of major manufacturers incorporating digitally printed fabrics into their regular offerings? Liberty of London recently unveiled their extensive and awesome Liberty Rocks collection for Autumn/Winter 2011. It has groups of prints Inspired by Musicians, Inspired by Artists, Classic Liberty Prints, Music Decades in Design, Rock & Roll Paisley, Design Inspired by Lyrics, and finally, their first Digital Collection.
These prints were all designed by the Liberty Arts studio, who were “inspired to create their own ultimate album cover,”
except for “For Jimi” (bottom left in the image above), which is based on a batik print by photographer Jill Furanovsky. They are printed on their signature Tana Lawn, and, according to the website, the entire Liberty Rocks range is also on Lantana Wool, Lilestone Wool, Crepe de Chine, Georgette, Poplin, Silk Satin, and Jersey in the London store (only the Tana Lawn is available though them online). Interestingly the digital fabrics are the same cost as the conventionally printed Tana Lawn. All of the digital prints come in four colorways apiece, as do most of the prints in the other groups. I wonder if the digital fabrics will be available through other Liberty stockists … either way, will you be trying them out?