Daily Swatch: Fabrics From Horrockses Fashions
This print depicting flowing trim was designed by Alastair Morgan for Horrockses Fashions in the late 1940s, and used to cover a promotional booklet for the company. Image credit: Archive of Art & Design at the V&A by Betty Newmarch. See my review of Horrockses Fashion: Off-the-Peg Fashion in the 40s and 50s by Christine Boydell here.





















Oh my! That fabric is breathtakingly beautiful! It has this charming simplicity that is just lovely!