Horrockses Fashion: Off-the-Peg Fashion in the ’40s and ’50s by Christine Boydell
V&A Publishing, 2010
The Horrockses Fashions label grew from the fabric company Horrockses, Crewdson & Co. in early-to-mid-20th century Britain. They helped pioneer ready-to-wear, mass-produced fashion, and helped establish the popularity of cotton as a fashion fabric. V&A Publishing (distributed by Abrams in the U.S.) recently released the gorgeous hardcover book Horrockses Fashion: Off-the-Peg Fashion in the ’40s and ’50s by Christine Boydell, and I highly recommend it whether you’re interested in vintage fabric, fashion fabric design, vintage clothing, or business side of the fashion industry. Boydell, a university lecturer in Design History, takes a scholarly approach to Horrockses’ very interesting history. The images — including plenty of formal and informal photographs of Horrockses dresses, old advertisements, and textile designs, makes the book more than worthwhile.
A typical Horrockses Fashions dress from the 1950s, photo by the Victoria & Albert Museum
Boydell also curated the current Fashion & Textile Museum exhibition of the same name as the book — the exhibition runs through October 24 in London. Check out the V&A museum gift shop for reproduction aprons, scarves, and other goods printed with Horrockses beautiful, distinctive textile designs.
Horrockses Fashions advertisement from Vogue Magazine, June 1950
Thanks to Abrams books, I’ll be sharing Horrockses Fashions dresses and fabric designs throughout the week on the Daily Swatch, so stay tuned for more peeks at this inspirational book.