Family design teams are finding a home at Moda, it seems! I got to meet the ladies of Sweetwater for the first time this Market — their Colorado-based business has branches in scrapbooking, quilting patterns and supplies, gifts, stationery, custom fabric labels, and marketing- and design-for-hire. Yowza! And they blog all about it here.
Text fabrics have been THE trend this market, but Sweetwater has always loved text. They did text fabrics before it was cool. It’s made appearances in their previous collections, authentic and Make Life …, and it’s in their August 2010 collection, Pure, too. Pure has text, ampersands, argyle (love!), hearts, and other lovely little coordinates in a palette of blue and coffee-flavored browns. In fact those circles look like coffee rings, or maybe how your head feels after a nice latte? The collection will include some prints on cotton canvas.
Look for the quit and patterns you see here in their Etsy shop and fine independent fabric shops everywhere.