Meet the Sponsors/Giveaway: marie-madeline studio


New True Up sponsor marie-madeline studio is a family affair: mom Kristie Long and four daughters Apphia, Achaia, Abigail, and Abiah all share their love of fabric and sewing and all run the business together. How cool is that? The Long ladies also design and sell their own extensive line of sewing patterns (bags, aprons, and clothing for women and girls), but if you don’t (or don’t want to) sew they also offer custom made finished items. Their fabric selections are ultra feminine yet modern, with lots of FreeSpirit, Michael Miller, and more.

Marie-madeline studio is also sponsoring this week’s giveaway. They’re offering a $35 gift certificate to spend any way you’d like at the shop. Just leave a comment on this post and we’ll choose a winner next Wednesday, September 2, around 9am Central U.S. time. This giveaway is open worldwide.

Thank you so much, Long Ladies! So nice to meet you!


Street Fair Skirts Pattern by marie-madeline studio

Where do you live? What is the textile/crafty scene like there?
We live in the southwest corner of Missouri and the textile scene here is extremely limited. As a matter of fact, we do very little of our business in Missouri.

How and when did you start selling fabric?
We started selling fabric in 2008. We bought fabric for our pattern samples and ready-made items and then decided we would sell the fabric as well so ladies could replicate our designs … plus, we just LOVE fabric!

What surprised you most about the business?
How much fun it is, how friendly others fabric sellers are and the amount of fabric we could sell!!


Tanya Whelan fabrics at the marie-madeline studio HQ

Is this your full-time job? If not, what do you moonlight as?
Yes and No. It is our only “business,” but our family comes first.

How would you characterize your shop?
Bright, fun, and happily crowded!

What are your hot sellers right now?
Ava Rose and Darla (by Tanya Whelan), Good Folks and Garden Party (by Anna Maria Horner) and Dance With Me (by Jennifer Paganelli).

Are you online only, or do you have a brick & mortar shop? If you don’t have one, are you planning to open one?
We are online only with no plans for a brick and mortar shop.

Do you run the shop alone or do you have help?
The five of us (mother and daughters) work together and though we all have “specialties,” each one of us loves it all!


Gracie Ruffle Skirt Pattern by marie-madeline studio

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

We strive for excellent customer service. We also maintain an inspirational blog where we share new fabrics, fun projects, tutorials, and giveaways.

What are the (other!) biggest challenges — and biggest rewards — of being a fabric merchant?
The biggest challenge is deciding what and how much fabric to buy! The biggest reward is being a blessing to someone who is looking for “just the right piece” of fabric. Of course we also love having all of our favorite fabrics right at our fingertips!!

What’s your personal stash like?
Our stash is rapidly taking over every free space in our home! With five of us collecting, you’ll find everything from old sheets and vintage linens to worn-out jeans and out-of-print quilting fabrics. And, of course, and bunch of new favorites.

Who are your favorite designers, from the past and/or from the present?
Jennifer Paganelli, Anna Maria Horner, and Tanya Whelan.


  1. Patty says:

    I love the fabrics pictured and the little girl’s layered skirt.

  2. Jenn says:

    what beautiful work you do!

  3. Sandy Barnes says:

    I absolutely love the Long Ladies and their blog. I have just recently purchased some fabric from them and the service was excellent!! They have some beautiful fabric and I love their patterns, ladies and girls. Thanks for such a great giveaway ladies!

  4. Lauren Cronin says:

    Beautiful work!!! I am an interior designer turned stay-at-home mama and just seeing those fabrics makes my knees weak! I, too, love fabric and just reading about your business makes me inspired!

  5. sangeetha says:

    nice fabric – love it

  6. Sue Goodin says:

    Wow, a gift cert. how wonderful. And winning is so much fun. I try to make something to donate from every other winning. Thay way I can “play it forward”

  7. i hope one day to sew with my daughter, mae li. she’s only 21 months right now, but she already has a sewing card, and she is fascinated with my elna machine :)
    i think we’ll be a match at least until she turns 13!
    good article – thanks!

  8. Kelli says:

    I love the picture of the three skirts. Lovely! I added their blog to my favorites :)

  9. Ariane says:

    The patterns they carry are adorable!

  10. Carla Ehrenreich says:

    The girl skirt is so sweet it made me say AWWWW outloud.

  11. pat nickerson says:

    wonderful fabric and patterns

  12. Heather says:

    I love this giveaway! Thank you! Beautiful patterns.

  13. Nicole G says:

    That’s so cool that the whole family works together on the same passion! Nice work!

  14. Stacy Gibbs says:

    I love marie-madeline studios! I have ordered fabric from them before & they are so great to work with! I hope I win this giveaway b/c I have tons of favorites picked out already!! :) Thanks so much!

  15. Melina says:

    You guys are SOOOOO awesome!! Love that you are proud of your faith-and can still look CHIC and FABULOUS!!! Would love to win the certificate for my girls-cause all we wear are the So Long Skirts as well!! Thank you guys for offering this-you are too sweet-and may your business be richly blessed!!
    P.S. Your favorite fabric designers are mine as well!!

  16. Anna says:

    That ruffle skirt is so sweet! I’d love some fabric to make it for my daughter :-)

  17. Joanne says:

    The fabric they sell is really pretty! I’d love to make clothes for my daughter with it!

  18. Lindsay says:

    What a lovely group of ladies! I hope someday to pass my love of sewing on to my daughter like she has.

  19. Mrs. K says:

    Wow! I have never seen their fabric before today but definitely need to check more of it out. I make most of my own dresses and am always looking for something new. I would LOVE to win the gift certificate and support a family business.

  20. Signe says:

    I’ve recently decided to sew my own autumn clothes and have been looking for classic and feminine skirts. Thank you for introducing me to m-m s!

  21. Annette says:

    Really enjoy these ladies’ blog. They have a wonderful gift of putting just the right fabrics together when they create their pattern samples.

  22. rxm0m says:

    Just found the website–it is EXCELLENT!
    The Street Fair skirt pattern is too cute, perfect
    for all 3 of my daughters.
    Isn’t it wonderful having a family of daughters?
    Thank you for the giveaway, they are always fun.

  23. Maribel says:

    Cool beans. Love all the girls working together. I also love that gracie skirt pattern. Going to have to take a look at it now.

  24. Good afternoon. I would love to be your winner. I have ordered fabric from the Long ladies and was very pleased.

  25. Garilyn says:

    Loved the interview. Now I need to check out the shop. Wish I had money to shop!!

  26. Ursa says:

    How exciting. I am from central Missouri. Fingers crossed I win. :)

  27. laura says:

    such beautiful things on their website!! thanks for doing a giveaway!!
    kyrie24 at gmail dot com

  28. Malinda says:

    I love their Street Fair Skirts pattern!!

  29. Kim says:

    These skirts are so cute! I would love to try to make some for my 3 little girls!

  30. Eunice B says:

    Wow…I keep meeting up w/ these fine ladies, and now I have them finally saved to my Gmail reader! I’m looking forward to seeing them more often!

  31. Jessica Young says:

    Such beautiful fabrics! Really sets my inspiration wings fluttering!

  32. Christine Christiansen says:

    These girls seem to have so much fun! They are so inspiring!

  33. Mary says:

    Glad to know about a great new shop! Thanks for sponsoring such a fun giveaway!

  34. beth says:

    Love their shop! Wow, what a great resource!

  35. Brooke D. says:

    I love their blog…it’s so sweet, lovely, and simple! They have a beautiful shop also! I bought some of their Nana’s dish towels from them off Etsy and love love them!

    Thanks so much for the chance!


  36. Sirena says:

    I LOVE fabric too!! Such beautiful pieces. What fun to work with your Momma and sisters!

  37. jamie says:

    love their fabric! love the skirts! that $35 would be quickly spent and greatly appreciated.

  38. Robyn says:

    I am so inspired! I guess it’s time for some wardrobe sewing!

  39. Lisa Leimone says:

    What a wonderful blog, going into my list of favorites for sure!

  40. Suzanne Green says:

    SOOOOOO happy to have found you!! Have been looking for just the right skirt pattern design for my adult daughter and I have found the perfect one in your store!! Now to choose just the right fabric!! Thanks for a wonderful place to go and dream!! Would love to win the money to pay for part of this projest!!
    What fun, Suzanne

  41. Jane says:

    I’ve now tracked you down on etsy and suddenly my sewjo is back! My girls will be very happy. Thankyou so much for re-inspiring me :)

  42. Diane says:

    Thank you for a neat giveaway and for the introduction! They do great stuff.

  43. Julie Dees says:

    I really enjoy the blog. Great photos. Please enter me in the drawing and Thank you!

  44. Andrea says:

    Nothing like working with sisters and mom – did it myself a number of years ago, and it was wonderful. All best wishes to you!

  45. Gigi says:

    I am a papercrafter but crossing over to fabric so am a newbie! Love all the beautiful fabric choices but I don’t know what to do with them…yet :-) I’m dreaming that I can make a quilt if I win. Thanks!

  46. Hannah says:

    what lovely patterns. I would love to win some.

  47. Sharon Griffith says:

    Wow you have beautiful fabric and very feminine…I am glad I took a gander at your site and I will be back….thanks for the lovely chance to win in your give-a-way.

  48. Lisa K says:

    I can’t wait to browse your web site! Thanks for the chance to win!!

  49. Elaine C. says:

    I adore Anne Marie Horner too. I will now check out Tanya Whelan’s fabric too! Awesome intv. and contest – thanks for chance to win!

  50. Chelsey says:

    Thanks for the Giveaway. I’d love to win something from MM Studio!