Meet the Sponsors/Giveaway: marie-madeline studio


New True Up sponsor marie-madeline studio is a family affair: mom Kristie Long and four daughters Apphia, Achaia, Abigail, and Abiah all share their love of fabric and sewing and all run the business together. How cool is that? The Long ladies also design and sell their own extensive line of sewing patterns (bags, aprons, and clothing for women and girls), but if you don’t (or don’t want to) sew they also offer custom made finished items. Their fabric selections are ultra feminine yet modern, with lots of FreeSpirit, Michael Miller, and more.

Marie-madeline studio is also sponsoring this week’s giveaway. They’re offering a $35 gift certificate to spend any way you’d like at the shop. Just leave a comment on this post and we’ll choose a winner next Wednesday, September 2, around 9am Central U.S. time. This giveaway is open worldwide.

Thank you so much, Long Ladies! So nice to meet you!


Street Fair Skirts Pattern by marie-madeline studio

Where do you live? What is the textile/crafty scene like there?
We live in the southwest corner of Missouri and the textile scene here is extremely limited. As a matter of fact, we do very little of our business in Missouri.

How and when did you start selling fabric?
We started selling fabric in 2008. We bought fabric for our pattern samples and ready-made items and then decided we would sell the fabric as well so ladies could replicate our designs … plus, we just LOVE fabric!

What surprised you most about the business?
How much fun it is, how friendly others fabric sellers are and the amount of fabric we could sell!!


Tanya Whelan fabrics at the marie-madeline studio HQ

Is this your full-time job? If not, what do you moonlight as?
Yes and No. It is our only “business,” but our family comes first.

How would you characterize your shop?
Bright, fun, and happily crowded!

What are your hot sellers right now?
Ava Rose and Darla (by Tanya Whelan), Good Folks and Garden Party (by Anna Maria Horner) and Dance With Me (by Jennifer Paganelli).

Are you online only, or do you have a brick & mortar shop? If you don’t have one, are you planning to open one?
We are online only with no plans for a brick and mortar shop.

Do you run the shop alone or do you have help?
The five of us (mother and daughters) work together and though we all have “specialties,” each one of us loves it all!


Gracie Ruffle Skirt Pattern by marie-madeline studio

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

We strive for excellent customer service. We also maintain an inspirational blog where we share new fabrics, fun projects, tutorials, and giveaways.

What are the (other!) biggest challenges — and biggest rewards — of being a fabric merchant?
The biggest challenge is deciding what and how much fabric to buy! The biggest reward is being a blessing to someone who is looking for “just the right piece” of fabric. Of course we also love having all of our favorite fabrics right at our fingertips!!

What’s your personal stash like?
Our stash is rapidly taking over every free space in our home! With five of us collecting, you’ll find everything from old sheets and vintage linens to worn-out jeans and out-of-print quilting fabrics. And, of course, and bunch of new favorites.

Who are your favorite designers, from the past and/or from the present?
Jennifer Paganelli, Anna Maria Horner, and Tanya Whelan.


  1. Kayla says:

    A girl can always use more fabric! What a fun giveaway. :)

  2. Oh! Love those red print skirts!
    Fun blog they have, too. Its going on the “must read” list.

    Thanks, Long Family, for the generous giveaway! Count me in. :)

  3. amber says:

    oh, those skirts are just BEAUTIFUL!!

  4. skippingdaisies says:

    Thanks for the introduction to such a wonderful site. What a great philosophy to work together as a family doing what you love. Keep it up girls!! Love the Emerson & Street Fair Skirt pattern-very wearable.

  5. Brooke says:

    What lovely fabrics and patterns!!

  6. Heather says:

    I’d love to win a gift certificate- thanks for hosting this! I’ve wanted to order from them for sometime! In addition to the fun fabrics they sell, I’m looking forward to buying their patterns. They are modest but, oh, so PRETTY!

  7. Stina says:

    Ahh..what a fun giveaway.. they do have sooo many wonderful things to buy!!!!
    Love how they use their fabrics.. and the colours!! :o )

  8. Carol says:

    What a great contest! I love the interview!

  9. becky says:

    Beautiful fabric. Good looking family.

  10. Katie says:

    I love both of these sites. I enjoy sewing for friends and family. I love these fabrics. Thanks ladies! May God bless you.

  11. sfer says:

    Love the skirts on the second picture!
    Thanks for the giveaway! :-D

  12. Jennifer says:

    Oh wow, I can see that I will be spending a LOT of time on this website in the future! The fabrics are beautiful and the patterns are amazing -


  13. Nancy C. in Utah says:

    Wonderful interview, thank you so much, and oh that fabric…beautiful. Thanks too for the great giveaway!! Good luck everyone.

  14. May says:

    Thanks for another great interview.

  15. Jennifer says:

    What a wonderful store and family! Cute fabrics on sale too!

  16. Melissa says:

    I LOVE that skirt pattern! And the kidlet’s skirt is pretty too!

  17. Melissa H. says:

    Thanks for the article! I love hearing about fabric-loving people!

  18. craftytammie says:

    What a lucky bunch of ladies! And I’m dying for that skirt pattern!

  19. Karen says:

    I love the skirt pattern and the fabric choices–very cute and stylish!

  20. Dee says:

    I would love to make that skirt, and I haven’t made a skirt in a very long time!

  21. Cathy says:

    I’m a long time fan of marie-madeline ladies. Thank you for the great giveaway! Count me in please.

  22. Amy Phillips says:

    I love the ladies at m-m studios! Their blog is a delight, and I always drool over their fabrics! Glad to find your site as well! Fabric is beauty to behold!

  23. Rebecca says:

    I love Marie-Madeline’s blog! They are very talented gals! And I’d love to do some shopping on their site!!! Pick me!! : )

  24. Natalie says:

    Great interview and introduction to a bunch of creative people. I love what they are doing…bright, colorful, and full of happiness.

  25. Alisa says:

    What a nice interview. They’ve got a great business going.

  26. mariana says:

    The skirts in those fabrics are great!!

  27. Chantel says:

    I love the patterns that they have- that skirt is just adorable!! :)

  28. Harley says:

    What an awesome giveaway. I love the shop, everything is so easy to find.

  29. Becky says:

    Thanks for introducing us to these lovely ladies! The give-away is wonderful!

  30. Jen B. says:

    That skirt pattern is now on my Christmas list!

  31. Debra says:

    Great fabrics and the Street Fair skirts are super cute! Great giveaway!

  32. Vicky says:

    Glad to find out about the store and thanks for the giveaway opportunity~

  33. lahuitrefrite says:

    Patchwork skirt + cowboy boots = perfect

    Thanks for pointing this family business my way.

  34. nana says:

    going to visit the blog right now, but in case I get lost and forget to come back (it happens, more often than I care to admit) please enter me in the giveaway. thanks

  35. Nancy says:

    So many talented girls in one family! Those skirts are darling! Thanks for the giveaway.

  36. Corey says:

    Awesome Giveaway! Thanks so much!

  37. Susan says:

    How neat! A mom and daughters team! I love the skirts. Great fabric selection.

  38. Alanna N. says:

    I love Marie Madeline’s products, and I think it is great that mom and daughters can sew together! Thanks for the giveaway.
    Alanna N.

  39. Allison S. says:

    Thanks for the opportunity! The patterns are beautiful.

  40. Kristy says:

    I love the girl’s skirts and bloomers! Something I definitely anticipate sewing in the near future, Lord willing!

  41. Angie H. says:

    I love their new skirt pattern. If I win, I think I might just have to get this pattern.

    Thank you for letting me enter.

  42. mo says:

    nice interview and nice stuff in the shop. :)

  43. jane says:

    I love all that fabric! What a wonderful shop. The bags are darling.

  44. Anne says:

    Wow this is a great shop and people.

  45. phoebe says:

    Love those skirts!!

  46. Stef Russell says:

    I’m salivating over the Tanya Whelan fabrics!

  47. Kathy says:

    What a great shop! I’ll have to add this to my ever-growing list!!

  48. Lynn M says:

    What cute patterns and girls; even Mom is cute! Thanks for the chance in the giveaway.

  49. Beverly says:

    Would love to win! Thanks for the giveaway.