Meet the Sponsors/Giveaway: marie-madeline studio


New True Up sponsor marie-madeline studio is a family affair: mom Kristie Long and four daughters Apphia, Achaia, Abigail, and Abiah all share their love of fabric and sewing and all run the business together. How cool is that? The Long ladies also design and sell their own extensive line of sewing patterns (bags, aprons, and clothing for women and girls), but if you don’t (or don’t want to) sew they also offer custom made finished items. Their fabric selections are ultra feminine yet modern, with lots of FreeSpirit, Michael Miller, and more.

Marie-madeline studio is also sponsoring this week’s giveaway. They’re offering a $35 gift certificate to spend any way you’d like at the shop. Just leave a comment on this post and we’ll choose a winner next Wednesday, September 2, around 9am Central U.S. time. This giveaway is open worldwide.

Thank you so much, Long Ladies! So nice to meet you!


Street Fair Skirts Pattern by marie-madeline studio

Where do you live? What is the textile/crafty scene like there?
We live in the southwest corner of Missouri and the textile scene here is extremely limited. As a matter of fact, we do very little of our business in Missouri.

How and when did you start selling fabric?
We started selling fabric in 2008. We bought fabric for our pattern samples and ready-made items and then decided we would sell the fabric as well so ladies could replicate our designs … plus, we just LOVE fabric!

What surprised you most about the business?
How much fun it is, how friendly others fabric sellers are and the amount of fabric we could sell!!


Tanya Whelan fabrics at the marie-madeline studio HQ

Is this your full-time job? If not, what do you moonlight as?
Yes and No. It is our only “business,” but our family comes first.

How would you characterize your shop?
Bright, fun, and happily crowded!

What are your hot sellers right now?
Ava Rose and Darla (by Tanya Whelan), Good Folks and Garden Party (by Anna Maria Horner) and Dance With Me (by Jennifer Paganelli).

Are you online only, or do you have a brick & mortar shop? If you don’t have one, are you planning to open one?
We are online only with no plans for a brick and mortar shop.

Do you run the shop alone or do you have help?
The five of us (mother and daughters) work together and though we all have “specialties,” each one of us loves it all!


Gracie Ruffle Skirt Pattern by marie-madeline studio

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

We strive for excellent customer service. We also maintain an inspirational blog where we share new fabrics, fun projects, tutorials, and giveaways.

What are the (other!) biggest challenges — and biggest rewards — of being a fabric merchant?
The biggest challenge is deciding what and how much fabric to buy! The biggest reward is being a blessing to someone who is looking for “just the right piece” of fabric. Of course we also love having all of our favorite fabrics right at our fingertips!!

What’s your personal stash like?
Our stash is rapidly taking over every free space in our home! With five of us collecting, you’ll find everything from old sheets and vintage linens to worn-out jeans and out-of-print quilting fabrics. And, of course, and bunch of new favorites.

Who are your favorite designers, from the past and/or from the present?
Jennifer Paganelli, Anna Maria Horner, and Tanya Whelan.


  1. Linda says:

    Lovely fabrics, and lovely ladies! Obviously swimming in a good gene pool! Keep up the good work.


  2. Collette says:

    I love the Street Fair Skirt pattern! Thanks for making it available in so many sizes.

  3. Joanna Donahue says:

    Please enter me in the giveaway from Marie Madeline Studio. They say they strive for customer satisfaction and they truly due. I have bought several things from them and they are not only extremely helpful but SO kind as well. I love their philosophy of business and family!

  4. Kristi says:

    Love all the patterns and fabric!!! My favorite fabric shoppe.
    My daughters would love for us to win a gift certificate :o )

  5. Leigh says:

    great interview! And I love their shop!

  6. Rebekah says:

    I love all your fun bags and fabrics! I would love to win a gift certificate from you!

  7. Michelle B. says:

    I love there fabric and patterns. I have seen them up close and personal as I have friends in my real life that have fabric and skirts and such from them . I would love to win this.

  8. Kersten says:

    Great giveaway. I LOVE those women skirts!!!

  9. janet says:

    wow, what a beautiful and attractive family! Ms. Long must be so proud of her talented girls! I really love all the bright colors in this post!

  10. Stephanie says:

    I’m a fairly new reader of their blog. Lots of goodness there. What a fantastic family of crafters.

  11. Angela says:

    Great giveaway! I have two of their patterns bookmarked on etsy! I live in Western Arkansas so I must be close to them. The sewing/fabric/crafty scene is pretty limited in my area also. Great to know they are close!

  12. DianeY says:

    Must be fun to always have sewing partners!What a talented group! I do love their blog-I have been reading it for awhile!

  13. Whistlepea says:

    It looks like they carry some of my favourites!

  14. Keri M. says:

    Fun interview and fun website! I loooooooooooove fabric too!

  15. Ashley says:

    I just love their site- such great things!

  16. Erin says:

    Hi girls! Welcome to True Up! Love what you’re carrying…

  17. Annie Davis says:

    It’s so great to see a mom and FOUR daughters working together. And when you’re family, it’s so much easier to be on the same page (I would think). :)

  18. Anna Marie says:

    I am new to their blog, and I love it! Please enter me for the givaway.

  19. Mandy Baker says:

    I’m so happy to find a new quality online fabric shop! These girls are lovely, thanks for the article!

  20. Melinda says:

    I love their fabric and skirts! They are very talented ladies!

  21. Jes says:

    What a beautiful family! Thanks for entering me!

  22. Katie says:

    Wow! I love Marie-Madeline’s fabric and patterns!

  23. chris says:

    i love the reds and whites!

  24. Julia says:

    I would love to win that! Count me in! :o )

  25. April says:

    It’s my husband’s birthday today, and he would love for us to save $35 so we can put the money towards something manly for his birthday :)

  26. The Long ladies are an inspiration to me. I have six daughters of my ages 4 – 13 and they are all developing a love of sewing. We are starting an ambitious project to sew a quilt for each of their beds and the first place we headed to was marie-madeline studios! We’d love to win the gift certificate to buy even more fabric. =)

  27. Sandy Allen says:

    Ooh! I had never been to this shop before! Thanks for sharing! I just started back to work and would love to spend the $35 as a “gift” to myself! Thanks so much for featuring them!

  28. sara says:

    I love this shop! i just bought fabric from them and i’m working on a tote right now! i would love to win this gift certificate! thanks for the chance!

  29. Brittany says:

    What a fun family business!

  30. Tiffany G. says:

    I secretly wish I was a part of this creative family! Love their fabrics, patterns, and blog.

  31. Amber Lee says:

    Oh I love the kids stuff, so cute!

  32. Beth says:

    Oh, I love the patchwork look skirt!

  33. Nova says:

    Off to covet the fabric.

  34. Jane says:

    What a wonderful and enterprising family! I’d love to win this.

  35. I am a big fan of their blog and all of the beautiful fabric and creations! Love reading more about this special family! Thanks!

  36. Pamie G. says:

    Love love your website…would love to win a gift certificate! Thank you! pamieg

  37. Amber says:

    Fun giveaway – gorgeous pictures and I love their patterns!

  38. Hannah L. says:

    Can I finally stop drooling and actually BUY something from them now? Maybe?

    I love giveaways!

    God bless,

  39. Abigail says:

    I ran across Marie-Madeline studios a few months ago and absolutely fell in love with their creations! Would love to win a gift certificate! :)

  40. Christie says:

    I love Marie-Madeline studios! They have such great taste! Thanks for a great giveaway!

  41. LadySnow says:

    I love all of their items. The ruffled skirt is so adorable. My daughter absolutely loves it. And..their purse/tote patterns…just great!

  42. mommymae says:

    those patterns are so great! and what fun! to sew with your family!

  43. Nancy says:

    I am SO impressed with their designs! Thanks for the giveaway!

  44. Nancey says:

    Nice to see a family working together and having fun!

  45. Jenny says:

    Thank you for a chance to win gc to their store, such lovely things!
    Krousegirl2 at aol dot com

  46. Rachel H says:

    I love the skirts…and they have a nice selection of fabric.

  47. Alice S says:

    I had not heard of marie-madeline studio, but I will be going over to visit their website. I love several of the fabrics that they mentioned as their own favorites. Plus, I think its really cool to have a family business with your daughters. It sounds like a dream come true.

  48. beth says:

    Oh, I had never heard of that website until now! I just spend sooo much tiem perusing the blog and shop :) what a lovely bunch of gals they seem like!! Thanks for offering up such an awesome generous giveaway!!

  49. tracy_a says:

    What adorable patterns – so glad I got to know them!

  50. Bethany says:

    Love Marie Madeline! Great little interview!