Meet the Sponsors/Giveaway: marie-madeline studio


New True Up sponsor marie-madeline studio is a family affair: mom Kristie Long and four daughters Apphia, Achaia, Abigail, and Abiah all share their love of fabric and sewing and all run the business together. How cool is that? The Long ladies also design and sell their own extensive line of sewing patterns (bags, aprons, and clothing for women and girls), but if you don’t (or don’t want to) sew they also offer custom made finished items. Their fabric selections are ultra feminine yet modern, with lots of FreeSpirit, Michael Miller, and more.

Marie-madeline studio is also sponsoring this week’s giveaway. They’re offering a $35 gift certificate to spend any way you’d like at the shop. Just leave a comment on this post and we’ll choose a winner next Wednesday, September 2, around 9am Central U.S. time. This giveaway is open worldwide.

Thank you so much, Long Ladies! So nice to meet you!


Street Fair Skirts Pattern by marie-madeline studio

Where do you live? What is the textile/crafty scene like there?
We live in the southwest corner of Missouri and the textile scene here is extremely limited. As a matter of fact, we do very little of our business in Missouri.

How and when did you start selling fabric?
We started selling fabric in 2008. We bought fabric for our pattern samples and ready-made items and then decided we would sell the fabric as well so ladies could replicate our designs … plus, we just LOVE fabric!

What surprised you most about the business?
How much fun it is, how friendly others fabric sellers are and the amount of fabric we could sell!!


Tanya Whelan fabrics at the marie-madeline studio HQ

Is this your full-time job? If not, what do you moonlight as?
Yes and No. It is our only “business,” but our family comes first.

How would you characterize your shop?
Bright, fun, and happily crowded!

What are your hot sellers right now?
Ava Rose and Darla (by Tanya Whelan), Good Folks and Garden Party (by Anna Maria Horner) and Dance With Me (by Jennifer Paganelli).

Are you online only, or do you have a brick & mortar shop? If you don’t have one, are you planning to open one?
We are online only with no plans for a brick and mortar shop.

Do you run the shop alone or do you have help?
The five of us (mother and daughters) work together and though we all have “specialties,” each one of us loves it all!


Gracie Ruffle Skirt Pattern by marie-madeline studio

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

We strive for excellent customer service. We also maintain an inspirational blog where we share new fabrics, fun projects, tutorials, and giveaways.

What are the (other!) biggest challenges — and biggest rewards — of being a fabric merchant?
The biggest challenge is deciding what and how much fabric to buy! The biggest reward is being a blessing to someone who is looking for “just the right piece” of fabric. Of course we also love having all of our favorite fabrics right at our fingertips!!

What’s your personal stash like?
Our stash is rapidly taking over every free space in our home! With five of us collecting, you’ll find everything from old sheets and vintage linens to worn-out jeans and out-of-print quilting fabrics. And, of course, and bunch of new favorites.

Who are your favorite designers, from the past and/or from the present?
Jennifer Paganelli, Anna Maria Horner, and Tanya Whelan.


  1. Julie says:

    What a fun interview – and great fabric!

  2. I’m so excited about the giveaway! And the fabric is all just so darling!

  3. Bronwyn says:

    Oh I love those Street Fair Skirts – all three would suit me down to the earth – love the look with the boots! Thanks so much for your generosity!

  4. smilingwoman says:

    Checked out their website and know I will share it with my young niece who sews, and prefers modest clothing. Please enter me in the giveaway drawing… would love to have something extra to spend in their shop! Thanks!

  5. Erin Phelps says:

    Those Street Fair Skirts are awesome. I would love to win the giveaway too!

  6. Karen says:

    LOVE marie-madeline!!!

  7. Angela says:

    It must be so funny having that many girls in your family. I grew up with lots of brothers, and while I love them dearly I envy families with sisters. Thank you for sharing!

  8. mjb says:

    Very fun patterns :)

  9. Carrie says:

    gorgeous family and gorgeous designs.

  10. Lori Kay says:

    love the colors. Thanks for the giveaway!

  11. Joy says:

    What an inspiring family! Thanks for interviewing them…and for the giveaway.

  12. Jennifer B says:

    very pretty- really love the fabrics. THanks for the chance to win

  13. Monica says:

    Love the patterns, Thanks

  14. I love the skirt pattern. I may have to buy it anyway to make myself one to wear at quilt market.

  15. angel says:

    Great family, great interview. Thanks for the chance to win.

  16. Stephanie says:

    Gorgeous stuff! What a great family business and a great family!

  17. Darla says:

    What a wonderful store! Love your patterns! Great that you have a wonderful family business.

  18. Candy S says:

    love to find new family business to support! beautiful stuff!

  19. Michelle says:

    love aprons! they help so much when i’ve got a vendor space at local farmers markets to sell my fabric. would love to get some new patterns and make my own (instead of the thrift store apron i’m using now) :)

  20. Sarah G. says:

    Hi! I’d LOVE to enter for this giveaway!! I’ve followed the Long Ladies for a while and all their fabric’s are sO wonderful! I’m the seamstress in our family of 11 so, this would be so fun to win!


  21. Mary A. says:

    What lovely fun! I’d be most gratful if you’d enter me too!


  22. Vicki says:

    Great fabrics–I’d love to win!

  23. Pat Hogan says:

    Glad to hear of this site. Thanks, Pat Hogan

  24. Penny DeMora says:

    Such lovely skirts! You are all so talented!
    Thanks for the giveaway!

  25. Lauree says:

    I love the ideas these talented ladies have. Please enter me in this lovely competition :)

  26. Calin says:

    How lucky you all are to share the same passion and to be able to work together in your own business! Your fabrics are beautiful, droolworthy! Thanks for running this great giveaway.

  27. jackie says:

    cute skirts and patterns. what fun to work with each other in such a fun career.

  28. Nancy says:

    What adorable patterns! Oh how I would love to work in a family business like that!

  29. Rachel Silverberg says:

    I absolutely love your blog!!! It’s great!!!

  30. M. Abigail says:

    please enter me! love the blog!

  31. Emma Spicer says:

    I love the Marie-Madeline blog, such lovely patterns and fabrics. Thanks for a great interview (and another great blog to put on my daily reading!) and a wonderful giveaway.

  32. Crystal says:

    What a great give away! I love reading their blog! This was a great interview, too.