Meet the Sponsors/Giveaway: Quilted Treasures

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Two of the many tempting fat quarter bundles found at the Quilted Treasures Etsy shop: Cosmo Cricket’s Hey Sugar (left) and for-some-reason-hard-to-find-as-precut-packs Kona Cotton Solids (right)

I would love to see more brick & mortar shops doing things the way Quilted Treasures does: catering to all tastes with a wide and well-thought-out inventory, and maintaining a strong online presence. Quilted Treasures also stands out in my mind for being a rare alliance between a mother-in-law and daughter-in-law! Kristina Wilberg (the daughter-in-law) works in the brick & mortar shop and is solely in charge of the shop’s Etsy branch. Everyone, meet Kristina as she tells us more about their corner of the fabric world! And stay tuned after the Q&A for a Quilted Treasures gift certificate giveaway.

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Where do you live? What is the textile/crafty scene like there?

I live NW of the Twin Cities-Mpls/St.Paul. This area is plentiful with traditional quilt shops. The focus of Quilted Treasures shop is to offer a good collection of trend lines in addition to the traditional quilt fabrics.

How and when did you start selling fabric?

We have been on Etsy since May 2009 and our experience thus far has been wonderful! Our website focuses more on books, patterns, quilt kits and notions, whereas our Etsy shop is all about fabric! It’s a nice way to highlight new lines and unique bundles we have created.

What surprised you most about the business?

I have been most surprised by the amount of International orders we have been receiving! It’s so fun to know that people are enjoying these fabrics all over the world!

Is this your full-time job? If not, what do you moonlight as?

I am a full-time wife and mother to my 2½ year old. I work part-time at my mother-in-law’s quilt shop (planning samples, doing displays, working on events) and spend the remaining hours of the day sewing at home and processing orders! One of my main responsibilities is maintaining our Etsy shop with new and exciting products, corresponding with customers, and shipping orders.

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Mary (mother-in-law), Matt (husband), Alaina (daughter)

How would you characterize your shop?

We definitely do a lot of Custom FQ Bundles. Right now, we’re focusing mostly on trend lines by younger designers. We carry a lot of Free Spirit, Michael Miller and Baby/Youth/Tween Fabrics. However, there are some new Moda designers releasing this fall that will definitely be on there … Authentic by Sweetwater and Rouenneries by French General. A lot of times, lines are combined to create a unique look. We have been getting a lot of requests for additional yardage of certain pieces or an entire collection. I am more than willing to work with people to get them the EXACT combination they are looking for.

What are your hot sellers right now?

Hot sellers this summer were Wildwood by Erin McMorris, Good Folks by Anna Maria Horner, and Kiwi from Timeless Treasures. Coming into Fall, people are really loving Animal Party by Amy Schimler and the Michael Miller Bold and Brights.

Are you online only or do you have a brick and mortar shop?

Our Etsy shop an extension of the Brick and Mortar quilt shop, Quilted Treasures of Rogers, located in Rogers, Minnesota. It has been owned and operated by my mother-in-law, Mary Wilberg since 2000. We are 30 minutes Northwest of the Twin Cities-Minneapolis/St. Paul. We always have a little something for everyone! You are guaranteed to see something new each time you visit! We have a wonderful selection of Batiks, Reproduction fabrics, Asian Prints, Baby & Youth Collections and Funky/Retro fabrics. Our shop specializes in Unique Displays, Inspiring Samples and Custom Quilt Kits.

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Do you run the shop alone or do you have help?

At this point, the Etsy shop is solely my responsibility.

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

There are definitely many people out there selling the same products. What sets us apart is the feel of our shop and the experience people will have when they visit. We have a smaller inventory, but it’s ALL good. It’s easy to look through and decide on a bundle that inspires you. My favorite part of the process is communicating back and forth with customers to get them what they want. You will be impressed with our service, fast shipping and the lovely package you receive a couple of days later … it’s like Christmas! There is always something new. I keep up with it all by highlighting projects and fabrics on my blog Sew Domestic. Our shop also sends out a bi-weekly eNewsletter, which you can subscribe to on our homepage.

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What are the (other!) biggest challenges and biggest rewards of being a fabric merchant?

We are having a lot of fun selling fabrics on Etsy. Our customers have been wonderful so far. The unique thing about our shop is that we do have a brick and mortar store. Because of our additional overhead, we are unable to sell designer fabric for $6-7 per yard like many of the “gray market” merchants. To make up for this, we offer a large variety of Fat Quarter bundles, which many shops are unable to do. We have the benefit of having an entire quilt store to choose from, so a lot of our bundles are custom, not something you can find anywhere. We also tend to have a lot more yardage available if people want more of a certain product, which is nice.

What’s your personal stash like?

I like to think my stash isn’t too big, but I tend to forget that I have a lot of WIP bins that contain many of my fabrics! I have a lot of bright and funky fabrics. They are sorted by designer and by color.

Who are your favorite designers, from the past and/or from the present?

Anna Maria Horner, hands down! I went a little nuts on Garden Party and Good Folks, just can’t get enough. I have also been really impressed with David Walker (Robots), Amy Schimler (Animal Party) and of course Joanna Figueroa (Fig Tree & Co.).

Thanks SO much Kim!

No, thank YOU, Kristina!

Giveaway Time! Kristina is offering a $30 gift certificate to spend in the Quilted Treasures Etsy shop. Just pay them a visit and come back here to comment on the item that catches your eye the most. This giveaway is open worldwide. Comments will close next Wednesday, September 30, around 9am Central U.S. time. Good luck!

166 Comments

  1. LeAnn B says:

    The Animal Party fat quarter bundle would be just perfect for a friend’s baby. I love it!

  2. Sherri says:

    I love the Heather Bailey fat quarter bundle…and the Good Folks bundle!!! But I love them all…there are some great bundles of fabric in the shop!

  3. Diane says:

    I’ve been reading her blog for a while now! Thanks for the interview. Good Folks fat quarter bundle! “hands down!” :) Thank you for a fun giveaway!

  4. Aimey says:

    I love the kiwi fat quarters – the colors are fabulous!

  5. I really like Tiny Tots by Amy Brickman for Red Rooster Fabrics. So bright and happy!
    laurie

  6. Catherine says:

    Oh, what a lot of inspiring bundles! I’d love to have a Kona Solids bundle. Thanks for the great interview (and giveaway).

  7. Robin D. says:

    The fat eighth bundle of 40 fabrics would be so great to add to my stash! Thanks for showcasing this fabric shop.

  8. Rebecca says:

    I really like the black and whites. I also do not have any solids in my stash- so the bundle of kona solids is pretty cool too!

  9. Debra says:

    Tough decision, but I’d have to go with the Hushabye blue/brown combo! So cute!! I live in MN but rarely get as far north as Rogers. If I ever do, I’ll know where to stop for sure!

  10. I love the Animal Party bundle! Bright cheerful colors, and I love the turles!
    http://www.etsy.com/view_listing.php?listing_id=31414673

  11. Love the kona cotton fq collection!!

  12. Nicole G says:

    My favourite is the Kona Solids fat quarters. A close second is the Michael Miller Bolds set.

  13. Angie H. says:

    Their Good Folks Fat Quarter Bundle is to die for! Thanks for letting me enter.

  14. Suzanne says:

    Oh-I can’t decide between the M.M. Bolds fat quarter bundle and the A.M.H. Good Folks fat quarter bundle!
    (a daughter and mother-in-law working together….impressive!)

  15. alison c says:

    I’m looking for some “boy” fabric and really like the animal party collection – I’ve not seen it before.

  16. G Kom says:

    I was so overwhelmed, I didn’t know where to look and what to pick. After a while, I set my mind on the KIWI Fat Quarter Bundle. And now, I’m keeping my fingers crossed…
    ghainskom at yahoo dot com

  17. Pattie C says:

    The whole Lizzy Dish fat quarter set is awesome. I’ve never seen that on any etsy site and I really love it. Good job.

  18. Julie L says:

    I like the Apple Fat Quarter Bundle :)

  19. Michelle says:

    MICHAEL MILLER BOLDS FAT QUARTERS! yessssssssssss.

  20. Julie Dees says:

    I really love the Michael Miller fat quarters in bolds too! Very cool.

    Thank you for entering me in the drawing!

  21. Cindy D says:

    Love the Apple Fat Quarter Bundle. The Owls are too cute! The colors put me in the “fall mood.” ps. I love the tree/bird art on Kristina’s Blog that she made using the fabric!

  22. Lisa Mathis says:

    Oh wow! Great shop, thanks for the link. I just ‘gotta git get’ some of that kiwi, and I also love the Tiny Tots and Apple, and who doesn’t love Lizzy Dish!! I think I really NEED to win, lol.

  23. Rachel H says:

    I’m having a really tough time deciding between the Kona Cotton Solids Fat Quarter Bundle and the KIWI Fat Quarter Bundle.

  24. Alyson S says:

    I am lucky to live very close to Quilted Treasures; it is a great store! I am working in a Wildwood project right now, great fabric. Thanks for the interview, fun especially for us who are “local”. :)

  25. Susana says:

    I love bundles, and I think these are all really well put together. I really like the Lizzy Dish, the Wildwood and Michael MIller, but I’d be lying to pick anything else as a favorite when there’s Good Folks in the mix.
    Thanks for the chance.

  26. Robin says:

    Thanks so much for sharing this interview. Hearing about how others get started and find success in their business (especially fabrics!) is so inspiring to me! After visiting the shop, the Kona solid pack really caught my eye, as did the Robots and Rockets quilt kit (so cute!).

  27. Teresa p says:

    I really, really like the Apple fabrics, with Wildwood coming in a close second.

  28. Catherine Stiele says:

    It’s between the black/white and the apple fabrics, I want them all, I am a fabricolic.

  29. Piroska Blanchette says:

    Beautiful fabrics! What caught my eye was the “Momma’s Apron Strings” fabric–nostalgic and sweet. Love it!
    :o )
    piroska at tbaytel dot net

  30. jennette says:

    Great giveaway,my favorite is HUSHABYE Fat Quarter Bundle

  31. Jeannie says:

    Lizzy Dish all the way! No need to win though…I’m already buying.

  32. Andrea V. says:

    Mmmmm – Kiwi and Wildwood – vibrant green has become my mid-life color! Thanks for the chance…

  33. Katrina says:

    I love Quilted Treasures’ Etsy shop! I love the fat quarter bundles. Kristina has a great eye for color and pattern. Too many delicious combos to choose from!

  34. cindy barriga says:

    I love the log jam quilt kit. It would make the cutest gift for a lucky baby coming

  35. Lynn M says:

    I love the Momma’s Apron Strings fat quarter bundle. That little bundle just caught my eye, but all the bundles are great. What’s not to love about fabric?? Thanks for the chance to win.

  36. Aik says:

    I love the 40 Fat Eighths Fabric Bundle.

  37. amanda says:

    i love both the lizzy dish and the apple bundles!

    amiddleton85
    gmail

  38. Gosh, there’s so much prettiness to choose from. Erm, I think I’ll have to say Hey Sugar. Something about the nautical colours and the prints sing to me.

  39. Lori Kay says:

    I must be in a fall mood. The two half-yards of Apple prints are right up my creative alley!

  40. Audrey says:

    I just LOVE the KIWI Fat Quarter Bundle!! But all the fabrics are wonderful!
    Awesome give away.

  41. Peggy says:

    The Heather Bailey’s are luscious! I’ve slowly been collecting them, hoping to make a big quilt with nothing but. Should be lovely with the design I have in mind. All of your collections are lovely.

  42. shelly says:

    The animal party fat quarter is my fav. Love the monkeys and the turtles!
    Shelly

  43. Alisa says:

    Oh, I love Anna Maria Horner’s Good Folk’s line! Nice interview – thanks!

  44. Carmen says:

    I find the 40 Fat Eighths Fabric Bundle absolutely tantalizing!

  45. Lauren says:

    I like the Heather Bailey fat quarter bundle!

  46. Tami says:

    I really like the colors that the HUSHABYE Fat Quarter Bundle has in it.

  47. Suzanne (another one)!!! says:

    I need to make a baby gift, but was disappointed with the choices so far until I came across your Etsy store and CIRCUS!!!! Now I really have to decide on what to make and get started. Would love to win the Kona bundle!! Your interview made me want to spend lots of time with you and your choices of fabric!!

  48. Jaime says:

    I love this combo KIWI Fat Quarter Bundle