Meet the Sponsors/Giveaway: Quilted Treasures

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Two of the many tempting fat quarter bundles found at the Quilted Treasures Etsy shop: Cosmo Cricket’s Hey Sugar (left) and for-some-reason-hard-to-find-as-precut-packs Kona Cotton Solids (right)

I would love to see more brick & mortar shops doing things the way Quilted Treasures does: catering to all tastes with a wide and well-thought-out inventory, and maintaining a strong online presence. Quilted Treasures also stands out in my mind for being a rare alliance between a mother-in-law and daughter-in-law! Kristina Wilberg (the daughter-in-law) works in the brick & mortar shop and is solely in charge of the shop’s Etsy branch. Everyone, meet Kristina as she tells us more about their corner of the fabric world! And stay tuned after the Q&A for a Quilted Treasures gift certificate giveaway.

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Where do you live? What is the textile/crafty scene like there?

I live NW of the Twin Cities-Mpls/St.Paul. This area is plentiful with traditional quilt shops. The focus of Quilted Treasures shop is to offer a good collection of trend lines in addition to the traditional quilt fabrics.

How and when did you start selling fabric?

We have been on Etsy since May 2009 and our experience thus far has been wonderful! Our website focuses more on books, patterns, quilt kits and notions, whereas our Etsy shop is all about fabric! It’s a nice way to highlight new lines and unique bundles we have created.

What surprised you most about the business?

I have been most surprised by the amount of International orders we have been receiving! It’s so fun to know that people are enjoying these fabrics all over the world!

Is this your full-time job? If not, what do you moonlight as?

I am a full-time wife and mother to my 2½ year old. I work part-time at my mother-in-law’s quilt shop (planning samples, doing displays, working on events) and spend the remaining hours of the day sewing at home and processing orders! One of my main responsibilities is maintaining our Etsy shop with new and exciting products, corresponding with customers, and shipping orders.

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Mary (mother-in-law), Matt (husband), Alaina (daughter)

How would you characterize your shop?

We definitely do a lot of Custom FQ Bundles. Right now, we’re focusing mostly on trend lines by younger designers. We carry a lot of Free Spirit, Michael Miller and Baby/Youth/Tween Fabrics. However, there are some new Moda designers releasing this fall that will definitely be on there … Authentic by Sweetwater and Rouenneries by French General. A lot of times, lines are combined to create a unique look. We have been getting a lot of requests for additional yardage of certain pieces or an entire collection. I am more than willing to work with people to get them the EXACT combination they are looking for.

What are your hot sellers right now?

Hot sellers this summer were Wildwood by Erin McMorris, Good Folks by Anna Maria Horner, and Kiwi from Timeless Treasures. Coming into Fall, people are really loving Animal Party by Amy Schimler and the Michael Miller Bold and Brights.

Are you online only or do you have a brick and mortar shop?

Our Etsy shop an extension of the Brick and Mortar quilt shop, Quilted Treasures of Rogers, located in Rogers, Minnesota. It has been owned and operated by my mother-in-law, Mary Wilberg since 2000. We are 30 minutes Northwest of the Twin Cities-Minneapolis/St. Paul. We always have a little something for everyone! You are guaranteed to see something new each time you visit! We have a wonderful selection of Batiks, Reproduction fabrics, Asian Prints, Baby & Youth Collections and Funky/Retro fabrics. Our shop specializes in Unique Displays, Inspiring Samples and Custom Quilt Kits.

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Do you run the shop alone or do you have help?

At this point, the Etsy shop is solely my responsibility.

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

There are definitely many people out there selling the same products. What sets us apart is the feel of our shop and the experience people will have when they visit. We have a smaller inventory, but it’s ALL good. It’s easy to look through and decide on a bundle that inspires you. My favorite part of the process is communicating back and forth with customers to get them what they want. You will be impressed with our service, fast shipping and the lovely package you receive a couple of days later … it’s like Christmas! There is always something new. I keep up with it all by highlighting projects and fabrics on my blog Sew Domestic. Our shop also sends out a bi-weekly eNewsletter, which you can subscribe to on our homepage.

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What are the (other!) biggest challenges and biggest rewards of being a fabric merchant?

We are having a lot of fun selling fabrics on Etsy. Our customers have been wonderful so far. The unique thing about our shop is that we do have a brick and mortar store. Because of our additional overhead, we are unable to sell designer fabric for $6-7 per yard like many of the “gray market” merchants. To make up for this, we offer a large variety of Fat Quarter bundles, which many shops are unable to do. We have the benefit of having an entire quilt store to choose from, so a lot of our bundles are custom, not something you can find anywhere. We also tend to have a lot more yardage available if people want more of a certain product, which is nice.

What’s your personal stash like?

I like to think my stash isn’t too big, but I tend to forget that I have a lot of WIP bins that contain many of my fabrics! I have a lot of bright and funky fabrics. They are sorted by designer and by color.

Who are your favorite designers, from the past and/or from the present?

Anna Maria Horner, hands down! I went a little nuts on Garden Party and Good Folks, just can’t get enough. I have also been really impressed with David Walker (Robots), Amy Schimler (Animal Party) and of course Joanna Figueroa (Fig Tree & Co.).

Thanks SO much Kim!

No, thank YOU, Kristina!

Giveaway Time! Kristina is offering a $30 gift certificate to spend in the Quilted Treasures Etsy shop. Just pay them a visit and come back here to comment on the item that catches your eye the most. This giveaway is open worldwide. Comments will close next Wednesday, September 30, around 9am Central U.S. time. Good luck!

166 Comments

  1. carmel says:

    i love the: “Tiny Tots Half Yard Fabric Bundle”
    how great is that for 2 little boys? :-}
    i wish to win!
    thanks!

  2. Martha says:

    I love the Kona Cotton Solids – they really caught my eye – so many possiblities!

  3. lyndy says:

    I love the good Folks Fat Quarter bundle. Thanks for the give away opportunity!

  4. Allison L. says:

    Lovely shop and great interview! I’m completely in love with Anna Maria Horner’s Good Folks Fat Quarter bundle.

  5. Stephanie says:

    Definitely the Kona Solids!!! Thanks for highlighting an etsy seller.

  6. Jen Eskridge says:

    Love the Heather Bailey FQ bundle. It would make a great quilt for my brand new niece.

  7. Eliane T. says:

    I love the HUSHABYE Fat Quarter Bundle. Beautiful!
    Thanks a lot.

  8. javede says:

    This seems to be a great shop!
    This bundle has great colors:
    http://www.etsy.com/view_transaction.php?transaction_id=18567583

  9. Emily says:

    Loved the Kiwi fat quarter bundle. And scanning the comments, it looks like several others did too! What a cute shop!

  10. michaela says:

    Wow, that Kiwi fat quarter is striking. Really love it.

  11. stacy says:

    I love the Kiwi set!!!!! Gorgeous!

  12. Amy says:

    I love that TT Apples fabric – so mod!

  13. Jannette says:

    What a fantastic shop! Both the brick&mortar one and the Etsy one.. I love the KIWI FQ bundle – am in love with the green..

  14. craftytammie says:

    I love the wildwood fq bundle, and the kiwi too! what a wonderful shop – I’d love to visit there sometime.

  15. Christy says:

    I’ve added Quilted Treasures to my favorites in Etsy – what lovely combinations! I love the Log Jam Quilt Kit – the colors are just gorgeous! Thanks for the chance to enter!

  16. becky says:

    You are right about solids. I have been looking, especially for 2″ strips of a variety of solids. The fat quarters offered looks like a good option.

  17. Carmel says:

    I love Animal Party. The Kiwi seems to be catching my eye a lot lately too. Hmm… and the Heather Bailey isn’t too bad either.

  18. Meg in CT says:

    I recently got myself a Kona Cotton Solids color chart, and have been compiling a little wishlist. The Kona Solids FQ bundle makes me shed a tear of joy–what a FABULOUS idea!!

  19. Michelle says:

    I love that lucky stars quilt kit and the kona solids!

  20. Rory says:

    Love the Lizzy Dish and of course Heather Bailey! The Lucky Stars Quilt kit is calling my name, though!!!!

  21. rachel probst says:

    Love the Lizzy Dish! Among all the other stuff too!

  22. Bear says:

    What a cool team! And I had never thought about Kona solid pre-cut packs, but it totally makes sense – that’s why I made a beeline for them in the Etsy shop!

  23. Beatriz says:

    The Good Folks Fat Quarter Bundle would be great to the a new quilt for the winter days!

  24. Melissa says:

    I love the “Half Yards of Apple”. It is just my colors!

  25. Barb says:

    Great interview! I love the behind the scenes look at fabric shops. And I love the Good Folks fat quarter bundle!

  26. Nancy says:

    I love the Lizzy Dish bundles, although some Kona Cottons would be great too. Thanks for the introduction and giveaway.

  27. Jan says:

    I also love the Lizzy Dish bundles – I haven’t seen those anywhere else.

  28. Jocelyn says:

    I would say the Hushaby collection, as we can’t get that line locally. I love the shop, wish I lived closer. Thanks for the great giveaway!

  29. Jennifer says:

    Oh, the Lizzy Dish is fantastic. I am imagining some fun pieced placemats with those!

    Jenifer

  30. Tracy says:

    The question should be what DOESN’T catch your eye! They are all wonderful collections. But I’m really torn between Michael Miller BOLDS and Kiwi as my faves.

  31. Shelley C says:

    Ohhh, I’m being so tempted by the half yards of Apples fabrics….love the colors and I love trees! Just perfect!

  32. Sarah says:

    I love the Hushabye fat quarter bundle in aqua/brown, but I also really want the Apple half yards!

  33. lahuitrefrite says:

    I came late to Good Folks and so want to catch up, so the Good Folks fat quarters would be my choice.

    Wishwishwish there was a brick and mortar shop in my area (Baltimore) that had modern fabrics. I think our craft community could support it.

    Thanks.

  34. Kristi says:

    Ooooh…I totally *need* some Lizzy Dish in my life! This brick and mortar shop looks just lovely!

  35. edina says:

    Love both the Wildwood and Hushabye bundles!

  36. Kathy says:

    Thanks for a great interview! I love the KIWI collection. The green and black are wonderful together. Of course, I’m partial to the owl fabric, too!

  37. Ellen says:

    I love the kinds of fabrics you have. I may have to by the Lizzy Dish fabric from you because I haven’t seen it at my local shops.

  38. marielle says:

    ooooh the michael miller bolds look gorgeous.

  39. Joan Lucchese says:

    I am a nut for florals, so the Heather Bailey line is my favorite! Love your Etsy store. The fat quarter bundles are unique.

  40. egater says:

    I love KIWI Fat Quarter Bundle – so “my colors”

  41. Andrea says:

    I’m a sucker for a big pile of assorted Kona Cotton Solids…drool! I just love all of those colours together as one collection!

  42. Patty says:

    I love the Michael Miller fat quarter bundle with the little owls!

  43. Amy Sp says:

    I am dying to get my hands on some Animal Party fabric!

  44. Carla says:

    Thanks for sharing a bit of yourself with us. Love the fabrics you sell on Etsy.

  45. Stephanie says:

    Right now I’m really loving the Hushabye Bundles. I love the patterns and colors in this collection. I added you to my Etsy favorites so I can be sure to find you again. You have a great selection of FQ bundles.

  46. Katarina Johansson says:

    I love the Lizzy Dish fabrics in orange and blues. Would be so nice for place mats or something else for the kitchen.

    Then I like the Hushabye a lot…the blue and brown would suit my bedroom well, I think. Painted the walls blue in there! :D

  47. Trish says:

    I love the “Lizzy Dish”!! Really, I love that fabric!!

  48. chris says:

    the Hushabye fat quarter bundle, and of course Hey Sugar!!

  49. Jenny says:

    Entire Collection LIZZY DISH Fat Quarter Bundle…too good to be true!

  50. Brina says:

    so many nice bundles…I think Kona Cotton Solids Fat Quarter Bundle is what I covet the most at the moment.
    Thanks!