Meet the Sponsors/Giveaway: Quilted Treasures

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Two of the many tempting fat quarter bundles found at the Quilted Treasures Etsy shop: Cosmo Cricket’s Hey Sugar (left) and for-some-reason-hard-to-find-as-precut-packs Kona Cotton Solids (right)

I would love to see more brick & mortar shops doing things the way Quilted Treasures does: catering to all tastes with a wide and well-thought-out inventory, and maintaining a strong online presence. Quilted Treasures also stands out in my mind for being a rare alliance between a mother-in-law and daughter-in-law! Kristina Wilberg (the daughter-in-law) works in the brick & mortar shop and is solely in charge of the shop’s Etsy branch. Everyone, meet Kristina as she tells us more about their corner of the fabric world! And stay tuned after the Q&A for a Quilted Treasures gift certificate giveaway.

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Where do you live? What is the textile/crafty scene like there?

I live NW of the Twin Cities-Mpls/St.Paul. This area is plentiful with traditional quilt shops. The focus of Quilted Treasures shop is to offer a good collection of trend lines in addition to the traditional quilt fabrics.

How and when did you start selling fabric?

We have been on Etsy since May 2009 and our experience thus far has been wonderful! Our website focuses more on books, patterns, quilt kits and notions, whereas our Etsy shop is all about fabric! It’s a nice way to highlight new lines and unique bundles we have created.

What surprised you most about the business?

I have been most surprised by the amount of International orders we have been receiving! It’s so fun to know that people are enjoying these fabrics all over the world!

Is this your full-time job? If not, what do you moonlight as?

I am a full-time wife and mother to my 2½ year old. I work part-time at my mother-in-law’s quilt shop (planning samples, doing displays, working on events) and spend the remaining hours of the day sewing at home and processing orders! One of my main responsibilities is maintaining our Etsy shop with new and exciting products, corresponding with customers, and shipping orders.

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Mary (mother-in-law), Matt (husband), Alaina (daughter)

How would you characterize your shop?

We definitely do a lot of Custom FQ Bundles. Right now, we’re focusing mostly on trend lines by younger designers. We carry a lot of Free Spirit, Michael Miller and Baby/Youth/Tween Fabrics. However, there are some new Moda designers releasing this fall that will definitely be on there … Authentic by Sweetwater and Rouenneries by French General. A lot of times, lines are combined to create a unique look. We have been getting a lot of requests for additional yardage of certain pieces or an entire collection. I am more than willing to work with people to get them the EXACT combination they are looking for.

What are your hot sellers right now?

Hot sellers this summer were Wildwood by Erin McMorris, Good Folks by Anna Maria Horner, and Kiwi from Timeless Treasures. Coming into Fall, people are really loving Animal Party by Amy Schimler and the Michael Miller Bold and Brights.

Are you online only or do you have a brick and mortar shop?

Our Etsy shop an extension of the Brick and Mortar quilt shop, Quilted Treasures of Rogers, located in Rogers, Minnesota. It has been owned and operated by my mother-in-law, Mary Wilberg since 2000. We are 30 minutes Northwest of the Twin Cities-Minneapolis/St. Paul. We always have a little something for everyone! You are guaranteed to see something new each time you visit! We have a wonderful selection of Batiks, Reproduction fabrics, Asian Prints, Baby & Youth Collections and Funky/Retro fabrics. Our shop specializes in Unique Displays, Inspiring Samples and Custom Quilt Kits.

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Do you run the shop alone or do you have help?

At this point, the Etsy shop is solely my responsibility.

How do you deal with the challenges of the current economy, and increasing competition on the online fabric retail market?

There are definitely many people out there selling the same products. What sets us apart is the feel of our shop and the experience people will have when they visit. We have a smaller inventory, but it’s ALL good. It’s easy to look through and decide on a bundle that inspires you. My favorite part of the process is communicating back and forth with customers to get them what they want. You will be impressed with our service, fast shipping and the lovely package you receive a couple of days later … it’s like Christmas! There is always something new. I keep up with it all by highlighting projects and fabrics on my blog Sew Domestic. Our shop also sends out a bi-weekly eNewsletter, which you can subscribe to on our homepage.

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What are the (other!) biggest challenges and biggest rewards of being a fabric merchant?

We are having a lot of fun selling fabrics on Etsy. Our customers have been wonderful so far. The unique thing about our shop is that we do have a brick and mortar store. Because of our additional overhead, we are unable to sell designer fabric for $6-7 per yard like many of the “gray market” merchants. To make up for this, we offer a large variety of Fat Quarter bundles, which many shops are unable to do. We have the benefit of having an entire quilt store to choose from, so a lot of our bundles are custom, not something you can find anywhere. We also tend to have a lot more yardage available if people want more of a certain product, which is nice.

What’s your personal stash like?

I like to think my stash isn’t too big, but I tend to forget that I have a lot of WIP bins that contain many of my fabrics! I have a lot of bright and funky fabrics. They are sorted by designer and by color.

Who are your favorite designers, from the past and/or from the present?

Anna Maria Horner, hands down! I went a little nuts on Garden Party and Good Folks, just can’t get enough. I have also been really impressed with David Walker (Robots), Amy Schimler (Animal Party) and of course Joanna Figueroa (Fig Tree & Co.).

Thanks SO much Kim!

No, thank YOU, Kristina!

Giveaway Time! Kristina is offering a $30 gift certificate to spend in the Quilted Treasures Etsy shop. Just pay them a visit and come back here to comment on the item that catches your eye the most. This giveaway is open worldwide. Comments will close next Wednesday, September 30, around 9am Central U.S. time. Good luck!

166 Comments

  1. EdaMommy says:

    Hmm – interesting collections – I’m torn between the juiciness of the Good Folks Fat Quarter Bundle and the simple loveliness of the Kona Cotton Solids Fat Quarter Bundle. Those have both been favorited! ^_^

  2. nikki says:

    I really love Lizzy Dish fabrics, so the fat quarter set of that entire collection is definitely on my wishlist. I also really the idea of Kona Cotton Solids precut.

  3. I love the Kiwi fat quarter bundle. I love the fresh colors and the simple designs.

  4. Leigh says:

    I love the Wildwood collection bundle and the Hey Sugar! bundle…

  5. I love the Momma’s Apron Strings Fat Quarter Bundle in Quilted Treasures etsy shop.
    Great interview with Kristina!

  6. Kris says:

    I love the KIWI set. It’s so bright and unlike anything in my stash :)

  7. Korie says:

    Love the Kiwi fat quarter set. I love that line (I am a sucker for lime green – even my car is lime green!) and can’t get enough.

    Good luck with your Etsy shop, I am adding it to my favorites!

  8. Christina says:

    The half yards of the apples. :)

  9. Bonnie says:

    These are awesome fabrics! I can’t decide between Hey Sugar, Michael Miller, and Willwood.

  10. Michela says:

    love the Good Folks fat quarter bundle (and the Michael Miller bundles)

  11. Cindy Keery says:

    The Heather Bailey fat quarter bundle is what I’m droooling over!! Love it :)

  12. ~Michelle~ says:

    Cosmo Cricket “Hey Sugar” – that fabric is really difficult to find!

  13. Beth says:

    Seriously, how do I decide?? Love the Kiwi bundle…and the Michael Miller bundle…and I’m obsessed with Heather Bailey…

  14. beth says:

    I love the wildwood bundles and have been thinking about buying some of them for a while now! I love the way they are photographed – as if they are ready for quilting!

  15. Jan says:

    I love the black and white FQ bundle! Lots of really pretty things!

  16. Hilary says:

    I liek the blue HUSHABYE Fat Quarter Bundle – pretty and blue at the same time!

  17. Emily says:

    I love Batik Slideshow! Quilting is a new passion of mine, and I find myself scooping up all sorts of patterns. Just today, a guy in my office scoffed at me for quilting. Frantically, I was saying, “But there are some really awesome, modern prints out there! It’s more than WHAT you work with – it’s HOW you do it!” Batik Slideshow proves my point — it’s soft and sweet but grown up and delightful!

    I wish I had a brick and mortar store like Quilted Treasures near me…

  18. Oh, so many pretty fabrics! I have to say the “momma’s apron strings” is my (current) favorite :)

  19. I think I love every single fat quarter bundle!!! If I had to choose one, and it would be a really really hard choice, I think I would go with Good Folks right now.

  20. Elaine C. says:

    The Heather Bailey FQ bundle or the Anne Marie Horner’s Good Folks looks so pretty and vibrant! But the Kona Solids you listed are also terrific blenders and are such a nice, soft quality fabric. Ugh fabric greediness overload.

    Thanks for chance to win Kristina and Mary!

  21. Kristen says:

    I love the Hey Sugar bundle, and the Heather Baily, and the Tiny Tots. Top three faves, in that order. =) I also love the idea of the Kona Solids bundle, and I like the look of the book on quilts from the 30′s.

  22. Sequana says:

    As much as I like the Kiwi bundle, that Kona solids just *speaks* to me.

  23. Cheryl Jaeger says:

    I love the Kona solids bundle. I love Kona cottons, but put all together like that, it totally caught my eye!

  24. Mary P says:

    Oh! I’ve never seen that Apples fabric before. Very cool.

  25. Erin says:

    I am in LOVE with the Lizzy Dish fat quarter set. LOVE. LUV. How many different ways can I spell love?

    (LOVE!)

  26. Deb says:

    I love any of the fat quarter BUNDLES, but I especially like the bright KIWI pack! Thank you for the chance!

  27. carriegel says:

    I love the Kiwi Collection by Timeless Treasures. The colors are beautiful.

  28. Lindsay says:

    I love that Hey Sugar line! I would LOVE to get the fat quarters.

  29. PaulaK says:

    Such a nice selection to choose from – you DO know how to make it difficult! – but I think KIWI is the one that most catches my eye!

  30. Britta says:

    You have put together such terrific bundles! My favorite was Momma’s Apron Strings. These are my favorite colors!

  31. I have fallen in love with all of Amy Schimler’s fabric lately so Animal Party is my favorite.

  32. Ruth B says:

    I love the Kiwi line of fabrics and last time I visited QT I bought a few fat quarters. That bundle looks like instant fun!

  33. DianeY says:

    I guess I’m not the only one who loves the kiwi bundle! And I really think the kona cotton solids could be super useful-love all the bright colors!

  34. Allison S. says:

    I love the Animal Party fabrics, but the Kiwi bundle also rocks. Thanks for the giveaway!

  35. Sarah says:

    I like the Lucky Stars quilt kit!

  36. Like others the Kiwi is my favorite. I will be buying
    that line. Can you imagine a table runner of Kiwi?

  37. Kate Erbach says:

    Oh the circus fat quarters! Since I make dolls I can envision a most charming dolly dressed in these wonderful fabrics. I am also especially attracted to all things aqua-y lately.

  38. i think my favorite thing in the shop would be the LIZZY DISH Fat Quarter Bundle. for some reason i think making a brightly colored kitchen themed table runner would be awesome! :)

    great shop!

  39. CisforCarol says:

    It’s a complete toss-up between “Hey Sugar” and “Kiwi”, for sure! I love red & blue combos, but the greens & blacks in the Kiwi bundle make me want to redo an entire room in my house in these colors. I have visions of Graceland – themed rooms in bright, contrasting colors with 70′s vinyl furniture. I keep picturing the wonderfully, terrible TV room in yellows and blues, but with the greens and blacks in Kiwi… but I digress. Beautiful fabrics!!

  40. Liz says:

    Good folks! I can’t get enough of it! Love the interviews and thanks for the give-aways.

  41. Joanna says:

    I can’t decide if I like the Hey Sugar or Tiny Tots bundle more! They’re both amazing!

  42. Rachel says:

    The fat quarter bundles of Lizzy Dish-I have been wanting that fabric for a while now to make a table runner. Thanks for the opportunity to win this gift certificate!

  43. Lauren says:

    An excellent giveaway! I love the HUSHABYE Fat Quarter Bundle. Such beautiful fabrics!

  44. amber says:

    Lizzy Dish FQ’s caught my eye – so yummy and pink!!!

  45. Sarah says:

    I’m torn between the funky Michael Miller and the Good Folks bundles! The kona solids look almost edible- what a great shop!

    And thanks- I’ve a new shop to visit IRL…I’m only about 30-40min from Rogers! :D

  46. Nova says:

    I like the kiwi fqs.

  47. Viv says:

    My favourite is the Log Jam Quilt Kit. Love the way the Kona solids co-ordinate with the prints.

  48. julie says:

    i love the little blue and orange pinwheel quilt!

  49. Anna says:

    I love the Apple collection by Alice Kennedy!

    But overall I really like the packs of fabrics. I prefer buying my fabrics this way to make sure I get coordinating patterns and colours.

  50. Elizabeth says:

    I really like The Wildwood fat quarter bundle and the Kona Solis bundle (although I think I would want only the cool colors). What a great etsy shop! Thanks for passing them on!