Erin Michael’s much anticipated (by me, anyway!) collection, Lush, is finally arriving in stores. Word on the street is that the line did not sell well to retailers, so many prints were cut and less-than-usual amounts were printed. So consider this fabric extremely limited edition. Here’s a list of shops that have it today:
Personally, I’m baffled … I would think that our market would be all over it. Paint-by-numbers theme? Faux bois? Deer? Paint pot dots? And pretty florals and geometrics to round it all out? Yes please! I can only guess that most of Moda’s customers don’t have any fond nostalgia for paint-by-numbers, and don’t believe their customers do either.
Most great works of art have a polarizing effect — you either love it or hate it, and not many people fall into the middle. (I’m no marketer, so someone tell me if there’s a term for this phenomenon … ) I can only conclude that this is the case for Lush!