Love Erin Michael’s Lush? Get Yours Now!

Erin Michael’s much anticipated (by me, anyway!) collection, Lush, is finally arriving in stores. Word on the street is that the line did not sell well to retailers, so many prints were cut and less-than-usual amounts were printed. So consider this fabric extremely limited edition. Here’s a list of shops that have it today:

Pink Chalk Fabrics
Fabric Worm
Del Ray (eBay shop)

Personally, I’m baffled … I would think that our market would be all over it. Paint-by-numbers theme? Faux bois? Deer? Paint pot dots? And pretty florals and geometrics to round it all out? Yes please! I can only guess that most of Moda’s customers don’t have any fond nostalgia for paint-by-numbers, and don’t believe their customers do either.

Most great works of art have a polarizing effect — you either love it or hate it, and not many people fall into the middle. (I’m no marketer, so someone tell me if there’s a term for this phenomenon … ) I can only conclude that this is the case for Lush!

17 Comments

  1. Carrie says:

    Thank you for the heads up on Lush! I have been anxiously awaiting it. Can’t believe retailers didn’t snatch this one up!

  2. Sam says:

    Thanks for this! I’m shocked this isn’t a runaway hit–I just LOVE this line! Now to figure out how to afford holiday presents AND yardage…

  3. Linda says:

    wow, that’s strange..when I saw it I absolutely loved it and hope it gets here soon!

  4. Amber says:

    I can’t believe it either – I better get mine while I can. I think it’s absolutely amazing!

  5. Beth Oberle says:

    From a retailers perspective (and a very tiny! shop owner) I also thought it was a great line and very unique. I loved the colors but I was afraid my customers wouldn’t “get it.” I always have to think “what project would my typical customer use this fabric for?” I know there are many of us that just buy fabric because it speaks to us but by and large my typical customer isn’t that person. (I wish!) Now you are all making me regret turning this one down. But when I only have budget to carry 2-3 new lines with each new release, I have to make hard decisions and I guess it is inevitable to make a mistake or two!

  6. jenny says:

    one of my favorite sellers – Fabric Shack – http://www.fabricshack.com – has a good selection too. And they will sell by quarter yeards.

  7. Alissa says:

    Yeah – I suspect if it had been Free Spirit releasing the line the reaction would have been different. Moda’s branching out with this younger and more modern design… Though they were on their way with her earlier “Uptown” line… I’m going to have to buy some of this up quickly!!

  8. amanda says:

    omg – thank you for the warning! i was so trying to sew from stash, buy less, etc. but i will cry if i miss out on this fabric!!!

  9. I’m so baffled!!! This is an *amazing* line of fabric!!! I know it’s impossible to find her previous collection with the birds!!! Moda needs more fresh stuff like this!!!!

  10. Maitreya says:

    Whoa, glad I bought some when I saw it for the first time this weekend!

  11. Roaline says:

    I thought you might like to hear from someone who would not consider purchasing Lush. While the line is interesting, it wouldn’t be suitable for the traditional style quilts I make. As indicated, it is more contemporary, and possibly, more suitable for art quilters.

  12. Nicole says:

    I LOVE it and re the above comment by Roaline…..yes I think contemporary quilters, but not necessarily art quilters. I can see it used in cushions, pincushions, quilts and more. Thanks for the headsup.

  13. Feed Dog says:

    I think Alissa must be right that it all depends on the fabric house–Moda’s pretty firmly entrenched in the type of quilting fabric they print, and I guess shop owners look to them for that specifically. So glad I snapped up the paint-by-numbers birds from Michael’s older line! It’s still sitting in the “some day I’ll make something lovely with this…” pile.

    Nicole brings up a great point that contemporary and art quilters aren’t one and the same. Too often quilting gets lumped into a strict traditional vs. art quilting binary, but the type of quilting I and a lot of other people do is modern or contemporary, definitely not traditional but also not the domain of the art quilter. Even with art quilting finally more or less reaching widespread acceptance within the quilting world, there seems to be a gap–we need a third way! Fabric manufacturers are certainly making and marketing modern fabric, but I think a lot of quilt shops and their customers have a hard time seeing what to do with that fabric.

  14. [...] Lush… I love this fabric line.+ Especially this one deer fabric.+ And after reading on True Up about the fact that the the different fabrics in the line were cut down and very little was printed [...]

  15. [...] Lush… I love this fabric line.+ Especially this one deer fabric.+ And after reading on True Up about the fact that the the different fabrics in the line were cut down and very little was printed [...]

  16. Jan says:

    For all you hunters of the deer fabric…I have located some on ebay. I have searched high and low. Love the line! I’m finally getting my fix of Lush!

  17. Page says:

    Where can I find the deer Lush by Erin Michael now? I would like to make a quilt for my step dad. Thank you (: