The Truth About Thread Count

In a quality product, the incremental comfort value of increasing thread count over 300 is very little. A 300 thread count can feel far superior to a 1000 thread count. Thread count has become a simple metric used by marketing people to capture interest and impress with high numbers.

The Truth About Thread Count, via Kottke. I saw the expensive 1,000-thread-count sheets at Target recently and remembered reading something once about the deceptive marketing of thread count in linens. I wonder why fabric companies haven’t adopted the practice, though I’m glad they haven’t!

More from Cotton Inc. And look, there was a settlement involving Bed Bath & Beyond and the misrepresentation of thread count.


  1. Finally coming to light!

  2. Carolyn says:

    Phew, finally! I worked for a high end bed linen company and we told people over and over again that 300 was just right…threads not too thick or thin…but they wanted high numbers.

    Thanks for posting this!!